Twitch enhances sports output with dedicated content channel
Online live streaming service Twitch has taken another step towards integrating traditional sports into its platform by launching its own dedicated content channel, TwitchSports.The...
The City of Angels nets NWSL expansion team
The National Women’s Soccer League (NWSL) has announced that Los Angeles has acquired a NWSL team, after a majority woman-founded group secured exclusive rights...
Leeds United nets ‘record-breaking’ five-year adidas partnership
Recently promoted Leeds United has struck a ‘record-breaking’ five-year deal with adidas, making the sportswear brand the club’s official kit partner from the 2020/21...
Sunderland partners with GAS to become front of shirt sponsor
Sunderland AFC has revealed that Great Annual Savings Group (GAS) will be the club’s new front of shirt sponsor after becoming a principal partner...
Liverpool strikes global partnership with the country of Mauritius
Liverpool FC has signed a three year global partnership with the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius as the East African...
Toulouse FC announces RedBird takeover
Investment firm RedBird Capital Partners has confirmed the takeover of recently relegated Ligue 1 side Toulouse FC from Olivier Sadran, with the US company...
Bridgepoint eyes significant investment in Women’s Super League
The Football Association has been approached by London-based private equity firm Bridgepoint over purchasing a large minority stake in the Women’s Super League.According to...
Newcastle United strikes extension with online sportsbook FUN88
Newcastle United has extended its partnership with online casino and sportsbook FUN88 after agreeing a new long-term commercial agreement.The agreement sees FUN88 continue to...
Marseille ‘pioneers’ fan engagement with Twitch broadcast initiative
Olympique Marseille has boosted its fan engagement opportunities by announcing that its upcoming friendlies against FC Pinzgau and SV Heimstetten will be streamed live...
Roma looks to ‘explore new opportunities’ following Nike termination
AS Roma has announced that it has prematurely terminated its decade-long commercial partnership with Nike four years early as the club looks to ‘explore...