Trent’s Volta and the growth of sponsored celebrations
When Liverpool’s Trent Alexander-Arnold arrowed home an expertly placed free-kick on Sunday, eagle-eyed fans noticed the full-back produced a unique hand gesture in celebration.Helping...
Roma completes African first with Nigeria Football Federation
Serie A outfit AS Roma has unveiled the Nigeria Football Federation (NFF) as its first African partner.Under the initial deal, which is set to...
USL franchises set for development following Soccerex partnership
Soccerex has announced a new partnership with the United Soccer League (USL), the North American governing body which oversees the USL Championship, USL League...
Innovation at the heart of new Arsenal partnership
Arsenal FC has unveiled Global Kapital Group as the official forex trading partner of the Gunners.Following its formation nine years ago, the group has...
Wembley set to host UCL Final
Wembley is set to be announced as the host of the 2023 UEFA Champions League (UCL) final on Tuesday according to the PA news...
Enriching Premier League coverage with YouTube
In early August, the Premier League (PL) announced that it had launched its own official YouTube channel.So far, the channel has published goal compilation...
Juventus unveils new partnership with 10bet
Juventus has announced online sportsbook, 10bet as the club's official ‘Gaming & Betting Partner’.The three year partnership acts as a strong element of 10bet's European strategy,...
French football kisses goodbye to Coupe de la Ligue
In a sure sign of the times, French league football (LFP) has announced that the French League Cup competition is no more.The tournament had...
Bolton’s battle back from the brink
In what seems to be an extremely worrying and growing trend, Bolton Wanderers FC was recently on the brink of collapse.The day after disaster...
Alcorcon adds to MSP’s growing portfolio
Agrupación Deportiva Alcorcon S.A.D., a Spanish football team based in Madrid, has undergone a takeover from an investor group which includes MSP Sports Capital...