The FAI unveils SportPesa as latest commercial partner
The Football Association of Ireland has announced a new partnership with SportPesa, the global technology and entertainment company.The two-year-deal will see SportPesa, licensed in...
Bayern Munich to expand German presence with new retail and hospitality...
Plans have been unveiled for German Bundesliga champions, FC Bayern Munich to expand its presence in Munich, with a new retail and hospitality centre.The new 'FC...
Broadcasting rights tender launched by Ekstraklasa
Top-tier Polish league Ekstraklasa will give sportsbook operators the chance to purchase live broadcasting rights for fixtures during the 2019-20 and 2020-21 seasons in...
Eleven Sports announces Japanese expansion
Eleven Sports has announced its expansion into the Japanese market, with a new streaming service in the country.Launching on 16 March, the new service will...
DAZN elevates advertising capabilities with DAZN Media launch
DAZN Group has stepped up its advertising capabilities, announcing that DAZN Media is to be the new entity responsible for the platform's global media partnerships.The...
Martyn Hannah, ghostfoundry: How content can unlock world-wide success for sports...
Martyn Hannah, Director of content marketing agency, ghostfoundry, says sports clubs must become content factories in their quest for global brand domination.Sports clubs are...
Sharing synergies and passion: West Ham United Women partners with ZO...
West Ham United Women’s team has agreed a new sponsorship deal with ZO Skin Health, which will see the brand become the team’s first...
Raketech’s TVmatchen.nu switches onto Djurgårdens IF sponsorship deal
Raketech’s TVmatchen.nu has been unveiled as an official partner of the top flight Stockholm based football club Djurgårdens IF.The partnership means the TVmatchen.nu will have...
England’s Lionesses score new partnership with Budweiser
England’s Lionesses have raised a toast to pale lager producer Budweiser, after it has signed a deal to become the official beer of the...
Gatorade lands Manchester City Women’s team deal
Gatorade has strengthened its partnership with Manchester City FC, becoming the Official Sports Nutrition Partner of the women’s team.As part of the partnership, the women’s...