Taking a club’s fan base to the next level with esports
Esports has been on the rise now for quite a few years. We all know this. Yet, there’s something different to consider when major...
SFA could look to overseas officials in disciplinary restructuring
According to BBC Scotland, the SFA is contemplating the restructuring of its disciplinary procedures, with officials from other countries potentially being introduced to the...
UEFA rejects FIFA plans for global Nations League
The Professional Football Strategy Council (PFSC) remained adamant that plans for a revamped Club World Cup and a new global Nations League were unacceptable.At...
EFL extends partnership with Thai Airways
The English Football League (EFL) has strengthened its relationship with Thai Airways, allowing the firm to benefit from a digital and in stadia presence...
Dean Akinjobi, CEO Football Media: The crucial steps to maximising partnerships
Brands are consistently striving to reach the widest audience through partnerships with football clubs, the best strategy for achieving this however, is not always...
Everton FC steps up retail presence with Fanatics deal
Everton Football Club has strengthened its hand within sports merchandising, expanding its partnership with official retail partner Fanatics.The long-term deal sees Everton positioned among...
Manchester United gets new partner in Maui Jim
Manchester United has confirmed a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim.The partnership means Maui Jim will supply the Manchester United...
The evolution of Premier League hospitality
Going to a football match can be quite the experience these days. If you have been lucky enough to attend a Premier League fixture...
Mobile growth continues for Manchester United
Manchester United has benefited from exponential mobile growth, as the club reported positive financial figures for the 2019 fiscal second quarter ended 31 December...
The increasing prestige of the Europa League
There is little doubt that in recent years the Champions League’s weaker ‘little brother’ competition, the Europa League, has grown in prestige.From the 2014/15...