Bayern Munich becomes the focus of new Tipico Sportwetten campaign
Online bookmaker Tipico Sportwetten has launched its new multi-channel advertising campaign as a bid to enhance its brand profile and boost coverage for the...
Marco Bielsa: A tactical mastermind or a blight on integrity?
In the last week, football fans in the UK have witnessed a remarkable run of events involving Leeds United’s Argentine manager Marcelo Bielsa.The...
CSL strengthens growth through La Liga collaboration
The Chinese Super League (CSL) has strengthened its partnership with La Liga as it seeks to enhance the quality of its offering through new collaboration...
Premier League suffers fresh setback in search for Scudamore successor
The BBC has confirmed that its Senior Executive, Tim Davie has turned down an offer to succeed Richard Scudamore as the the new head...
Utilising short-form content to elevate global engagement
Football fandom can be born in some very, very different places. Gone are the days when you had to wait for the daily newspaper...
FC Köln elevates esports commitment with SK Gaming investment
German football team FC Köln has joined forces with Daimler AG, the parent company of car giant Mercedes-Benz, to purchase a 67 per cent...
U.S Soccer Federation strengthens sponsorship portfolio with Volkswagen
The U.S Soccer Federation has further affirmed its commitment to enhancing the popularity of soccer in the United States, signing a unique multi-year presenting partnership...
The ‘3pm blackout’: An imperative safeguard or a broadcasting hindrance?
Earlier this season, we witnessed the resurfacing of a television coverage issue that has been taken at face value for over 60 years now.Back...
Complete Italian sports betting sponsorship ban pushed back
AGCOM chief Angelo Marcello Cardani has confirmed to Italian Serie A clubs, they will be able to see out their sports betting sponsorship deals...
Resurgent Reds in the hunt for record sponsorship deal
By the summer of 2020, Liverpool Football Club will be coming to the end of its current kit deal with New Balance.Signed in 2015,...