Martin Westney on the emergence of Long Drive Golf
Long Drive Golf has emerged as one of Europe’s breakthrough sports, expanding the audience and redefining engagement within golf.
InsiderSport spoke to Martin Westney, the...
Solheim Cup strengthens portfolio of partners with goodr
Active eyewear brand goodr has been announced as an official partner of the 2019 Solheim Cup.
The Official Sunglasses Supplier of the tournament, which takes...
The PGA TOUR deepens data partnership with IMG ARENA
The PGA TOUR has deepened its multi-year agreement with IMG ARENA, to allow for the distribution of its official scoring data to betting operators within...
The PGA Tour elevates fan engagement with DraftKings
The PGA Tour has united with DraftKings, to offer its first ever ‘Official Daily Fantasy Game’.
The launch comes after DFS and sports betting operator DraftKings confirmed...
Engagement high as intriguing British Open beckons
The 148th British Open kicks off tomorrow at Portrush, with golf's oldest major inevitably peaking engagement amongst fans once again.
We spoke to Oddschecker US' International...
The importance of free-to-air sports broadcasting
Sport is ingrained in most cultures. Whether it’s cricket, football, basketball, or golf, the game gets into our psyches from a very young age....
Sky Sports extends Open deal to 2024
Sky Sports has confirmed that its coverage of The Open, golf’s oldest major, has been extended through until 2024.
The network previously shared live TV...
LPGA deepens integrity commitment with Genius Sports
The Ladies Professional Golf Association (LPGA) has united with Genius Sports to confirm the implementation of a comprehensive integrity program.
As part of the partnership to...
PGA Tour and Wells Fargo drive the green with sponsorship extension
The PGA TOUR has announced that Wells Fargo has extended its sponsorship of the Wells Fargo Championship through to 2024 after signing a five-year...
PGA Tour elevates fan engagement with Action Images
The PGA Tour is seeking to enrich its content output, signing a new deal with Action Images, the sports media agency of Reuters.
The PGA...