The PGA Tour has partnered with the American Gaming Association (AGA) ahead of the launch of its public service campaign, ‘Have a Game Plan, Bet Responsibly’.
The initiative intends to educate golf fans on responsible sports betting as result of the link-up.
The Tour, which is partnered with BetMGM, DraftKings, FanDuel and PointsBet, will develop content that encourages its fans to ‘Know When to Lay Up’ and bet responsibly. The co-branded responsible gaming content will appear on social and digital platforms along with public service announcements that will air on PGA Tour Radio.
Casey Clark, AGA Senior Vice President and Strategic Communications, said: “The AGA is thrilled to welcome the PGA Tour to our growing responsible sports betting campaign.
“As legal sports betting continues to expand in both availability and popularity, it is imperative that responsible gaming education keeps pace.
“Today’s announcement is a testament to the Tour’s thoughtful approach to sports betting and marks an important step in continuing to engage all industry stakeholders in our shared responsibility to educate fans on safely and responsibly betting on sports.”
The Tour joins NASCAR and the National Hockey League (NHL) as league partners in the campaign, which focuses on the fundamentals of responsible sports betting.
Launched in 2019, the AGA’s Have A Game Plan campaign provides consumers with a state-by-state guide on where to find legal operators, spotlights the basics of sports betting, and raises awareness on signs of problem gambling.
“A key pillar of the PGA Tour’s sports betting strategy is responsible gaming and ensuring our fans are equipped with the appropriate resources so they are properly prepared and educated,” added Scott Warfield, VP of Gaming at the PGA Tour.
“By aligning with the American Gaming Association in support of its Have A Game Plan campaign we’re able to align our efforts and provide a consistent message focused on responsible gaming.”