UFC brews support for veterans with new coffee sponsorship
UFC has selected Black Rifle Coffee Company (BRCC), a company founded to support veterans, as its organisation’s official coffee.The world’s premier mixed martial arts...
Entain’s Ladbrokes Aus partners with UFC in regional deal
Entain has signed a two-year contract renewal with the UFC in Australia and New Zealand, swapping its Neds brand with Ladbrokes Australia as the...
PFL lands shot in LatAm media with Torneos renewal
The Professional Fighters League (PFL) has secured its continued media visibility in Latin America via a renewal of its partnership with Argentine sports media...
NBC partners with Cosm for “Shared Reality” sports matches
NBC Sports has announced a new partnership with Cosm to deliver “Shared Reality” sports matches including English Premier League games.The American-based broadcasting network announced...
DAZN continues building up French profile with PFL rights
The Professional Fighters League (PFL) has secured yet another boost to its European reach via a deal with DAZN.Following a transformative 2023, the London-based...
Global Fighters Union set up for combat sports athlete representation
An alliance of athletes, political activists and trade unionists have detailed plans for a combat sports-oriented trade union, the Global Fighters Union (GFU).This marks...
Jerome Mazet becomes PFL MENA GM to consolidate regional position
As part of its efforts to be the “preeminent MMA league” in the Middle East, the Professional Fighters League (PFL) has announced Jerome Mazet...
UFC and WWE partnership teams merge to capitalise on sponsorship ventures
The partnership and sponsorship teams of the UFC and WWE have been merged by TKO Group Holdings, a subsidiary of the Endeavour holding company.TKO...
Sports betting can be crucial to the UFC’s LatAm growth
In this editorial for the SBC Leaders magazine, Insider Sport explains how the UFC hopes to become the premier combat sports attraction in Latin...
ONE gets UK&I broadcast boost with Sky Sports
The UK and Irish MMA media scene further expanded this week as the ink dries on a freshly signed partnership between ONE Championship (ONE)...