Prime becomes home of ONE Championship in US and Canada
ONE Championship has established an agreement which sees Prime Video live broadcast 12 of the organisation’s martial arts events every year in the US...
Rival enters combat sports space with PFL gaming partnership
The Professional Fighters League (PFL) has formed a partnership with gaming platform, Rival, which will launch the sports league’s dedicated gaming community.
The collaboration enables...
David Green: BBC provides ‘significant cross-platform promotion’ for Bellator
Bellator MMA’s recent extension of its broadcast deal with the BBC has generated a significant expansion of the promotion’s European and UK focused operations.
Originally...
PFL secures LatAm media coverage across Torneos’ DirecTV
The Professional Fighters League (PFL) has entered into an agreement with sports broadcaster Torneos, securing coverage on the latter’s DirecTV in Latin America.
Covering the...
UFC’s Makhachev strengthens crypto ties with Saitama sponsorship
Ultimate Fighting Championship (UFC) competitor, Islam Makhachev, has entered into a sponsorship agreement with cryptocurrency platform, Saitama.
Building on the crypto-UFC relationship, the deal is...
BBC Sport to provide FTA coverage of Bellator MMA European events
Mixed martial arts promotion, Bellator MMA, has partnered with BBC Sport for events from outside of America to air live on the re-launched BBC...
PFL promises ‘best-in-class’ merchandise following Legends Global link-up
The Professional Fighters League (PFL) has announced that Legends Global Merchandise (LGM) will become the exclusive e-commerce provider for the sport.
Under the new multi-year...
SBC Summit CIS: Betting sponsorships provide ‘big opportunity’ for CIS sports
The relationship between the betting and gaming industry and the sporting sector has come under increasing public scrutiny in the UK, but in regions...
Legends makes PFL investment in strategic tie-up
The Professional Fighters League (PFL) has announced a strategic, long-term partnership with Legends which will see the premium experiences company take a minority ownership...
UFC names Jose Cuervo as first-ever tequila partner
The Ultimate Fighting Championship (UFC) has named Jose Cuervo as the mixed martial arts (MMA) promotion’s first-ever official tequila sponsor.
As part of the collaboration,...