UFC secures ‘historic’ Crypto.com sponsorship deal
The Ultimate Fighting Championship (UFC) has named cryptocurrency platform Crypto.com as the mixed martial arts (MMA) promotion’s official fight kit partner.
Beginning on Saturday at...
Karate Combat lands on Eurosport linear network
Pan-European sports network Eurosport has finalised a broadcast arrangement with Karate Combat, which will bring the third season of the full-contact karate competition to...
UFC names Battle Motors as first-ever Light Heavyweight presenting partner
The Ultimate Fighting Championship (UFC) has designated truck company Battle Motors as the first-ever presenting partner of the Light Heavyweight Division, becoming the official...
Karate Combat inks FreeSports broadcasting extension
Karate Combat, the brand which promotes the first, full-contact professional karate competition, and UK free-to-air sports network FreeSports have extended their existing broadcast arrangement.
Under...
Glory and Endeavor Streaming launch new OTT platform
International kickboxing promotion Glory has linked with Endeavor Streaming to launch a new over-the-top (OTT) streaming service.
As part of the multi-year tie-up, the platform...
KO Entertainment delivers ‘unparalleled’ fan engagement with Bally’s
KO Entertainment, a subsidiary of global boxing promotion company Golden Boy Promotions, has formed a strategic alliance with Bally’s Corporation to integrate gamification into...
PFL adds BetMGM to growing sponsorship portfolio
American MMA promotion the Professional Fighters League (PFL) has selected BetMGM as the tournament’s US authorised gaming operator.
As part of the deals, MMA fans...
Sports properties drive Endeavor $2.4m Q1 2021 profit
Sports and entertainment Endeavor Group Holdings Inc has posted a net income of $2.4 million for the first quarter of 2021, representing a significant...
Fabacus to deliver UFC fan rewards programme
The Ultimate Fighting Championship (UFC) is set to launch a global consumer rewards programme for UFC licensed products in conjunction with London-based start-up Fabacus.
The...
UFC duo joins Stake.com brand ambassador roster
Cryptocurrency casino Stake.com has named Ultimate Fighting Championship (UFC) duo Alexa Grasso and Marlon Vera as the sportsbook’s newest brand ambassadors.
Joining fellow mixed martial...