Belgian football clubs face crackdown on gambling sponsorships
Belgian football clubs must fully comply with new rules banning betting and gambling sponsors from being displayed to audiences.The Kansspelcommissie, Belgium’s Gambling Commission, has...
Report: ESPN’s Top Rank boxing and UFC deals nearing end
Reports have emerged that ESPN’s eight-year-long broadcasting partnership with the Top Rank boxing promotion is coming to an end.According to Front Office Sports, Top...
Williams Racing rebranded ‘Atlassian Williams Racing’ for 2025 F1 season
Williams Racing has reached an agreement with Atlassian that sees the product software company become a title sponsor of the Formula 1 team. Now renamed...
UK National Lottery operator partners with McLaren Racing
Allwyn, the operator of the UK National Lottery, has partnered with the McLaren Racing F1 team in its second Formula One-focused sponsorship of the...
INEOS faces legal action over All Blacks sponsorship payment
New Zealand Rugby has announced it is taking legal action against INEOS, the minority owner of Manchester United.New Zealand Rugby has accused the global...
Chelsea says Live Nation to “bring huge value” as sleeve sponsor
Chelsea FC has named Live Nation, the parent company of Ticketmaster, as a principal partner. Following the agreement, Live Nation’s logo features on the Chelsea...
Reports suggest Netflix chasing F1 media rights in the US
Netflix is pushing for more room in the traditional sports broadcasting field according to The Times, which reports that the streaming platform is pursuing...
Allwyn chasing sports pole position with F1 sponsorship deal
Allwyn International has announced a multi-year global partnership with Formula 1, marking its largest sponsorship investment to date. The partnership will commence ahead of...
Manchester City relaunches legal challenge against Premier League sponsorship rules
Manchester City has revived the legal battle around how sponsorship and commercial arrangements in English football should be governed.The Premier League club has launched...
Salford Red Devils under new ownership with Berta completing sale
Salford Red Devils has confirmed it is under new ownership after a consortium led by businessman Dario Berta has completed the sale of the...