LaLiga free-to-air rights may be up for grabs for UK media
Spain’s LaLiga has put free-to-air TV rights to tender in the UK and Ireland in what could be a rare win for the terrestrial...
Liverpool highlights “phenomenal” global appeal amid financial loss
Following a positive annual financial report, Liverpool FC has highlighted the importance of its global appeal, despite its 2023/24 finances not presenting an entirely...
Chelsea and Disney+ enlist former pros for unique UEFA stream
Chelsea FC has collaborated with Disney+ to enhance one of its three streams for the club’s UEFA Conference League match against Denmark’s Copenhagen on...
United Sports Collective formed to wave sponsorship flag for five US...
The governing bodies of US cycling, sailing, rowing, fencing and squash have combined sports sponsorship efforts under one entity, United Sports Collective (USC).This marks...
Rangers FC agrees to a sale in principle with US conglomerate
Rangers FC has reportedly entered a period of due diligence after agreeing to a sale in principle with a group of US investors.Leeds United...
UFC’s Tom Aspinall to feature in casino marketing campaign with SPRIBE
UFC interim heavyweight champion Tom Aspinall has become an ambassador for SPRIBE, a software developer specialising in casino gaming.Aspinall joins fellow UFC athletes and...
EOC: Istanbul 2027 European games promise to be “world-class event”
The European Olympics Committees (EOC) has officially announced Istanbul as the host city for the 2027 European Games.Following the signing of the Host City...
Illegal streaming causing headaches for leagues and broadcasters alike
Sports stakeholders are becoming increasingly frustrated with the extent of illegal streaming, and fingers are being pointed in different directions.At the FT’s recent Business...
Manchester City bolsters connection with global fans via VTEX deal
Manchester City has selected VTEX to become the club’s official digital commerce orchestration platform. As part of the agreement, the reigning Premier League champions will...
Tom Brady-backed Birmingham City attracts Coral sponsorship
Birmingham City’s partnership portfolio continues to strengthen as the club’s new ownership era involving NFL star Tom Brady progresses, with betting brand Coral becoming...