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BREAKING
Basketball
Time to read: 3 min
NCAA women’s basketball final breaks record with 18.7m viewers
April 9, 2024
Brazil Betting Bill paving way for sports sponsorship activations
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Europe
Time to read: 2 min
Betano sports sponsorship crusade countries with Brasileiro Série A deal
April 9, 2024
Rugby Europe Women's Sevens Grand Prix Series.
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Latest News
Time to read: 4 min
Vodafone explores concussion and menstrual cycle link in women's rugby
April 9, 2024
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Fan Engagement
Time to read: 2 min
TNS signs Beer Trading & Kompass Wines as latest sponsor
April 9, 2024
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Integrity
Time to read: 3 min
UK writes letter to IOC to allow Russian athletes at Paris Olympics
April 9, 2024
Man City, EFL, Rangers and Celtic work with Kellogg’s in youth football plans
BREAKING
Europe
Time to read: 3 min
Man City, EFL, Rangers and Celtic work with Kellogg’s in youth football plans
April 9, 2024
Parked cars outside St Andrews Trillion Trophy Stadium in Birmingham, England.
BREAKING
Football
Time to read: 4 min
Knighthead unveil ‘world-class’ stadium plans for Birmingham City
April 9, 2024
Everton lose out on partnership with Stake as gambling sponsorships face ban
BREAKING
Football
Time to read: 2 min
Everton thrusted into relegation battle after second point deduction
April 8, 2024
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BREAKING
Cricket
Time to read: 2 min
Meta to curate fan activations on Instagram for 2024 IPL season
April 8, 2024
Rugby. Balls lying on pitch during workout. Closeup of legs running rugby player.
BREAKING
Europe
Time to read: 2 min
TNT Sports bolsters rugby portfolio with Autumn Nations
April 8, 2024
Gianni Infantino, FIFA
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Asia
Time to read: 4 min
Gianni Infantino: FIFA cannot fight match manipulation alone
April 8, 2024
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Fan Engagement
Time to read: 2 min
Manchester United & Mercedes-AMG to support TeamViewer’s SheSportTech pathway
April 8, 2024
High angle view of cricket equipment on field during sunny day.
BREAKING
Cricket
Time to read: 4 min
UK govt aligns £35m cricket investment with major tournaments
April 8, 2024
Serie A flag in wind.
BREAKING
Football
Time to read: 2 min
ITV brings Serie A football to free-to-air viewers
April 5, 2024
Buenos Aires, Argentina - 18 of August of 2023 - Edinson Cavani celebrates his first goal for Boca Juniors against Platense in the Argentine League Cup, in La Bombonera stadium.
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Football
Time to read: 2 min
Boca Juniors to mark 119th anniversary with Betsson branded kits
April 5, 2024
credit: AC Milan
BREAKING
Fan Engagement
Time to read: 2 min
AC Milan & Off-White limited edition t-shirt to spread awareness on at-risk Kenyan children
April 5, 2024
Old Trafford from above, home of Manchester United.
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Features
Time to read: 4 min
Report: Manchester United cancels credit cards to ensure PSR compliance
April 5, 2024
Saudi takes next sporting steps in hosting WTA Finals
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Asia
Time to read: 4 min
Saudi takes next sporting steps in hosting WTA Finals
April 5, 2024
Barclays Women's Super League (WSL)
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Comment
Time to read: 4 min
Report: WSL nets media and sponsorship renewals to drive further growth
April 5, 2024
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Asia
Time to read: 2 min
TGL announces first three media partners ahead of 2025 launch
April 5, 2024
Liverpool F.C. flag waving with the clouds background.
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Football
Time to read: 3 min
The Red Way: Liverpool leads Premier League in sustainability
April 5, 2024
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Fan Engagement
Time to read: 2 min
Michael ‘Venom’ Page & Bets.io enter ‘redefining’ partnership
April 5, 2024
Feyenoord badge
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Europe
Time to read: 3 min
Feyenoord unveils Rotterdam connection with new main sponsor
April 4, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026