Saudi Pro League partners OneFootball for enhanced fan engagement
The Saudi Pro League (SPL) is moving to further enhance its international visibility through content at a time of heightened investment in the country’s...
Goalden View: Ranking footballers by fame and not performance
In today’s digital age, the quest for popularity has extended far beyond social media influencers, with athletes and sports organisations now battling for recognition...
Darts negotiations heat up with Sky’s deal expiring
Reports suggest that Professional Darts Corporation (PDC) may be looking for a new home as Barry Hearn calls for Sky to “up the ante”. According...
Leicester partner BC.GAME reportedly to lose Curaçao betting licence
Leicester City’s front-of-shirt partner, the online sportsbook and casino firm BC.GAME, has lost its operating licence according to Josimar, a football news outlet.Josimar claims...
Middlesbrough Foundation celebrated with Kindred’s shirt gesture
Middlesbrough Foundation will feature as the club’s front-of-shirt sponsor this weekend, following a sponsorship donation by Kindred, Middlesbrough's principal partner. Following the gesture by Kindred,...
The esports report – Saudi merges football and esports
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
Kelme & Total Grassroots ‘GoCardless’ for greater payment control
Kit manufacturer Kelme and football one-stop-shop Total Grassroots have partnered with GoCardless to simplify their payment collection process. The bank payment company will provide its...
EFL levels up US engagement with Cosm’s 8k broadcasts
The EFL has announced that five fixtures will be showcased in shared reality at Cosm's immersive entertainment venues in Los Angeles and Dallas.In collaboration...
Portugal national football team partners with Puma ending Nike deal
Puma has signed a long-term partnership with the Portuguese Football Federation (FPF) which will see its Portuguese national teams wear Puma kits for the...
Crypto.com sponsors The Showdown in latest sports marketing move
Crypto.com seems to be on a mission to become the most visible cryptocurrency exchange in sports, signing its latest sponsorship deal in golf.The company...