Jude Bellingham becomes the new face of EA Sports FC 25
Real Madrid and England’s Jude Bellingham has been named as the official cover star of EA Sports’ FC 25 video game. Bellingham becomes the youngest...
Sportradar to deploy AI for tennis players’ protection
Sportradar has partnered with Tennis Data Innovations (TDI) and the ATP Tour to launch a new initiative aimed at safeguarding tennis players.The new service,...
King’s Speech: Football regulation not forgotten by Labour govt
Football regulation remains on the UK government’s agenda despite a recent change in administration. Unveiling the Labour Party’s legislative plans today, King Charles III...
Wolves enlists Neo to help drive FX payment awareness
Ahead of the 2024/25 Premier League season next month, Wolves has named cross-border payment company Neo as its foreign exchange partner.As the Official Foreign...
Spurs unleash the Kraken with new crypto sponsorship
Tottenham Hotspur has named crypto platform Kraken as the club’s first-ever official crypto and Web3 partner.Under the agreement, Kraken’s logo will feature on the...
“It’s much more than just playing video games” – capitalising on...
It’s impossible to deny that esports has carved out an impressively large space in the global entertainment and hospitality sectors. From Korea to the...
AFA pens betting deal in latest international expansion effort
The Argentine Football Association (AFA) has signed its latest commercial deal, building up its engagement with the betting industry in the process, via a...
AC Milan celebrates 125th anniversary with range of fan benefits, initiatives...
AC Milan is set to celebrate its 125th anniversary this year and will commemorate it with a series of matchday events, fan benefits and...
Matchday Programme: Dean Akinjobi – The five pillars of Kobe Bryant’s...
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
Dafabet eyes up skyrocketing esports industry with Oddin.gg
Oddin.gg has partnered with online betting company Dafabet to enhance the bookmakers' offering with esports-only markets.The agreement will leverage Oddin.gg’s comprehensive suite of esports...