Manchester United’s NFT fantasy game: A Premier League first
Manchester United has combined fantasy football with NFT collectibles in its latest ‘first of its kind’ initiative to drive engagement among fans. Supporters can use...
DAZN and beIN step in as Ligue 1’s French media two...
French football has ended its long-running search for a domestic broadcasting partner through a five-year deal with DAZN and a separate deal with long-running...
The FA extends FA Cup Emirates sponsorship for further four years
England’s Football Association (FA) has extended its title sponsorship with Emirates for the FA Cup in a new four-year deal. The title sponsorship will now...
The esports report – Ongoing Esports World Cup launches app
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
Mbappe becomes football’s youngest-ever owner acquiring SM Caen
Kylian Mbappé can now add football’s youngest-ever majority owner to his already impressive resume after his investment company acquired an 80% stake in French...
Manchester City fined over £2m for game delays
Manchester City FC has been fined over £2m for delaying kick-offs at the start of games and half-time, during the 2022/23 and 2023/24 seasons.The...
ESPN+ and Peacock pick up PGA Tour’s new influencer golf fixture
Social media influencers form the latest wave of commercial stakeholders in modern sports, having become increasingly active as participants as well.The PGA Tour is...
NBC breaks personal record of $1.25bn in ad revenue for 2024...
NBCUniversal has confirmed that it has recorded $1.25bn in advertising revenue as part of its coverage of the 2024 Olympics in Paris. This represents a...
‘A gateway from Asia to Europe’ – Dean Akinjobi’s inside view...
As European teams prepare for the 2024/25 season, the usual wave of new partnerships and sponsorships is underway. These deals bring multiple benefits to...
DAZN signs exclusive National League rights in domestic English football debut
DAZN has hugely expanded its global portfolio of football broadcasting rights with the addition of the National League System, the fifth and sixth tiers...