2024 NBA Finals TV viewership remains stable as streaming future looms
The recent NBA Finals contested between the Boston Celtics and Dallas Mavericks averaged a viewership of 12.2 million in its final game five last...
TNS secures John Lennon Airport renewal gaining further visibility
The New Saints (TNS) Football Club has renewed its partnership with Liverpool’s John Lennon Airport ahead of the club’s upcoming UEFA Champions League qualifying...
Uncertainty looms following CSB and Mediapro settlement
Canadian Soccer Business (CSB) and Mediapro have resolved legal disputes with an agreement to part ways by the end of the year.Although no details...
Qatar Airways renews deal to take UEFA to new heights
UEFA has announced that Qatar Airways is now the official airline partner of all UEFA men’s national team competitions.The sponsorship, extending the previous partnership...
Vinicius Jr becomes latest brand ambassador for Unilever
Real Madrid’s Vinicius Jr has become the brand ambassador for laundry company Unilever and is set to appear in a range of campaigns over...
Premier League clubs to gain hundreds of millions in revenue on...
Direct-to-Consumer fan specialists CLV Group has unearthed data that shows Premier League clubs are missing out on ‘hundreds of millions’ of pounds in annual...
Matchday Programme: Jai Maw – ‘Sir Alex stopped at nothing’
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
ITV to leverage Twenty3 digital toolbox to enhance EURO 2024 coverage
Twenty3 has revealed that UK broadcaster ITV is taking advantage of its digital toolbox to elevate its coverage of this summer’s EURO 2024. ITV has...
Kuaishou set to boost Chinese engagement for Paris Olympics
Chinese social media platform Kuaishou has entered into a licensing agreement with China Media Group (CMG) to gain rights for the Paris 2024 Summer...
YouGov: UK football fans’ Euro 2024 viewing habits revealed
YouGov has revealed five key stats into how football fans around the UK plan to watch Euro 2024.The research conducted by the organisation reveals...