Legendary Skater Tony Hawk to Keynote at SBC Summit
Renowned professional skateboarder turned entrepreneur, and iconic video game legend Tony Hawk is slated to deliver a keynote address to 25,000 attendees, at the upcoming SBC Summit.The...
Bundesliga connects with Polish audiences through Eleven Sports deal
Eleven Sports has clinched exclusive rights to broadcast German top-flight Bundesliga football in its home market of Poland.The agreement will last for a four-year...
BBC: England’s EURO 2024 win over Switzerland scores another viewership high
BBC’s coverage of England’s penalty shootout victory over Switzerland last Saturday reached a peak audience of 16.8 million viewers. This peak viewership represented a TV...
Leicester City signs casino deal to support Premier League return
English football has seen yet another gambling deal ahead of the 2024/25 season, with the dealmaker this time around being newly promoted Premier League...
Real Betis brings Trainline onboard as shirt sponsor in two-year deal
La Liga’s Real Betis has named Trainline as the club’s latest shirt sponsor with its branding being positioned on the back of club shirts...
Wisła Kraków inks record Superbet shirt sponsorship
Polish football team Wisła Kraków has named sportsbook Superbet as its official bookmaker and will appear on the back of its first team's kit. Hailed...
RSC Anderlecht extends bookmaker partnership until 2027
RSC Anderlecht has strengthened its partnership with Napoleon Sports and Casino, one of the biggest betting and gaming operators in Belgium.The company has been...
EURO 2024: EA Sports & Adidas offer sessions for football’s next-generation
During a UEFA EURO 2024 fan event in Berlin, EA Sports and Adidas worked together to organise training sessions for teenage boys and girls,...
AC Milan enlists Boomerang as its regional betting partner
Serie A giants AC Milan have inked a new partnership with sportsbook Boomerang to become the club’s official regional betting partner. Both parties highlighted one...
DAZN adds top-flight basketball to growing French sports broadcasting portfolio
DAZN is working towards a podium position in the French sports broadcasting space, further enhancing its portfolio with the addition of the country’s National...