Bundesliga taps Infront for international growth strategy
Bundesliga International, a subsidiary of Deutsche Fußball Liga (DFL), has appointed Infront to manage media rights for its first and second division across Europe.Under...
Sportradar to provide greater access to betting operators via adverts
Sports tech company Sportradar has added audio channels to its advertising service to make the connection between betting operators and customers more seamless. Sportradar has...
Breeders Cup pushes international coverage in 1/ST Content deal
Breeders’ Cup Limited, operator of the US Breeders’ Cup World Championships horse race, has signed an exclusive media arrangement with 1/ST Content.The agreement will...
Vinicius Junior named Gatorade ambassador ahead of Champions League final
Real Madrid and Brazil star Vinicius Junior will become the latest ambassador for sports hydration brand Gatorade ahead of this week’s UEFA Champions League...
Canadian Gaming Summit: Unlocking the Door to Marketing Success
The ongoing growth and innovation of digital platforms have significantly increased players' gaming options, while simultaneously intensifying the challenge for brands to differentiate themselves...
Daniel Dubois signs with NVA SEG ahead of ‘crucial’ fight
British heavyweight Daniel Dubois has appointed agency NVA Sports and Entertainment Group (NVA SEG) to manage his commercial profile.Dubois has chosen NVA SEG ahead...
Hisense gains commercial rights as VAR screen solutions provider for EURO...
With kick-off about to commence for this summer’s EURO 2024, UEFA has announced Hisense as the official screen provider for VAR during the tournament. Hisense...
Matchday Programme: Andrew Grimshaw – Muhammad Ali’s self-belief was unparalleled
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
AXA joins Women’s Euro 2025 global partner roster
Insurance company AXA has stepped up its marketing efforts in football through an agreement with the UEFA Women’s Euro 2025.The firm has become the...
Report: Chelsea to commit with Infinite Athlete as shirt sponsor
After its initial first-year partnership, Infinite Athlete is reportedly set to continue as the primary sponsor of Chelsea FC for the 2024/25 season. The Premier...