Copa America completes 2024 sponsor portfolio with Coca-Cola
CONMEBOL Copa America signed a last minute deal with Coca-Cola on the opening day of the tournament, naming the drinks firm an official partner...
Adidas links athletics to digital in EWCF partnership
The Esports World Cup Foundation (EWCF) and Adidas have announced a partnership that aims to bridge the worlds of athletics and digital competition.Under the...
CONMEBOL selects Legends for Copa América 2024 store
CONMEBOL has launched the official store for CONMEBOL Copa América 2024 in partnership with Legends.This strategic partnership aims to enhance the fan experience by...
Ratcliffe warns Premier League of ‘ruin’ amid regulations
Manchester United minority owner Sir Jim Ratcliffe has warned that the Premier League could be in “ruin” if financial regulations become too stringent.In...
WSL record revenue indicative of women’s football growth
England’s Women’s Super League (WSL) has broken its revenue record for the 2022-23 season highlighting the growth of the women’s game in the country. According...
RL Commercial leverages Catalan tie for league wine sponsor
RL Commercial, the commercial arm of the Rugby Football League (RFL), has named Les Vignes du Vent the official wine of the Betfred Super...
FIFA warns footballers against betting amid growing concerns
FIFA President Gianni Infantino has issued a stern warning against sports betting by footballers, promising severe sanctions ahead of a busy summer of football.During...
Snooker enjoys ‘incredible’ success amid new Masters sponsor
The World Snooker Tour (WST) has announced that the Masters will be sponsored by Johnstone’s Paint for the next three years.The deal will see...
Ajax & VodafoneZiggo to continue to provide exclusive benefits in partnership...
Ajax has extended its long-term partnership with telecom company VodafoneZiggo until 2027, with an option to extend until 2029. VodafoneZiggo has been Ajax's main shirt...
The esports report – ALDI France grows esports presence with Shikenso...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...