EFL unveils initial distribution of Sky Bet’s £6m investment
The EFL has announced plans to allocate £600,000 in funding to communities throughout England, marking the initial distribution of grants in collaboration with Sky...
Betano reportedly to take on Aston Villa sponsorship from BK8
Aston Villa has switched BK8 for Greek multinational operator Betano, as the club’s front-of-shirt partner, according to a report by The Telegraph.It was reported...
Manchester United names Malaysia Airlines as its official commercial airline
Manchester United has announced a new multi-year partnership with Malaysia Airlines with the latter becoming the Premier League club's official commercial airline partner.The partnership...
Jack Grealish stars in crypto-sport ‘my fabric’ OKX campaign
Manchester City player Jack Grealish has been named as global brand ambassador for OKX, a leading global crypto exchange and Web3 technology company.The collaboration...
GBM Sports hires Adam Smith to lead boxing broadcasting strategy
Legendary UK boxing commentator Adam Smith has embarked on a new career in the sport by joining the GBM Sports promotion as Director of...
Sky Sports secures IPL broadcast rights until 2027
The Indian Premier League (IPL) will be broadcasted on Sky Sports for UK and Ireland cricket fans for the next three years. Sky Sports agreed...
Leicester City could face points deduction before Premier League return
Leicester City FC has become the latest club to fall foul of the Premier League’s Profit and Sustainability Rules (PSR), before the team has...
“Stop shouting into that void” – Driving engagement from a summer...
Repeatedly, football presents a floodgate of engagement opportunities for brands, yet navigating this terrain is no simple task. This summer in particular holds immense...
Germany drops 77-year Adidas partnership opting for Nike
The German national football team has ended its long-standing partnership with Adidas in favour of Nike to become its new kit manufacturer. Nike and the...
McDonalds takes on three-year French Ligue 1 title sponsorship
France’s Professional Football League (LFP) has swapped Uber Eats for McDonalds as the title sponsor of Ligue 1, the top-tier division of French football.McDonalds...