Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
The recent NBA London game was glimpse into its European future
Following the recent Memphis Grizzlies and Orlando Magic games in Berlin and London, Tom Wild, Head of Strategy at Fuse, writes for Insider Sport...
Behind Giannis’ Chelsea and controversial Kalshi deal
The 2021 NBA Champion has been active off the basketball court while being linked with a trade away from the Milwaukee Bucks. Two-time NBA MVP...
Clare Connor steps down after 18 years at ECB
Deputy CEO and MD of England Women will depart after ICC Women's T20 World Cup, ending a career which transformed women's cricket from amateur...
Why Frauen‑Bundesliga clubs rejected a joint DFB venture
Frauen‑Bundesliga clubs could go it alone, but can independence deliver the success England’s WSL has shown?Germany’s women’s football clubs have rejected a joint venture...
Is Barcelona’s Super League exit Laporta’s parting shot?
Barcelona heads into presidential elections with Joan Laporta looking to run again, having just closed the chapter on the European Super LeagueFC Barcelona President...
Why Michael Bay is suing Cadillac’s F1 team
When the world tuned into Super Bowl Sunday and the Halftime spectacle, Formula 1 stole a moment in the spotlight – and now, a...
Sustaining fan engagement beyond the World Cup: Turning short-term excitement into...
Sports media and branding coach Annie Hoffman explores how teams, sponsors, and media partners can sustain fan engagement after major tournaments, turning short-term World...
Sideline Moves: Former NBA VP joins EuroLeague to handle rivalry
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Why ITV’s Six Nations ad format is about survival not greed
ITV's makes history in the UK by introducing picture-in-picture adverts during Six Nations games, though experts say its a response to subscription platforms rather...