Liverpool and Google Pixel partner to tap into the world of...
Liverpool FC has announced a new long-term partnership with Google Pixel to become the club's official mobile phone partner and will use AI-powered technology...
PENN Entertainment steps away from Barstool to form ESPN Bet
Penn Entertainment has caused a stir in the US online sports betting market as it announced a $1.5bn deal to form ESPN Bet, ditching...
Preston and EPIC renew charitable Man of the Match award
Gambling harm prevention organisation EPIC Risk Management and Preston North End will continue to provide charity benefits after every Man of the Match Award...
Saudi Arabia sports to be bolstered by new PIF-backed firm
The SRJ Sports Investments company has been established to help bolster Saudi Arabia’s sports sector in making it a commercially viable location for a...
Sheffield United announces CFI as new front-of-shirt sponsor
Upon the club's return to the Premier League, Sheffield United has announced a “significant commercial partnership” with global multi-asset broker CFI Financial Group.The Dubai-based...
DAZN makes football broadcasting play with Saudi Arabia
DAZN has reportedly acquired the rights to the Saudi Pro League, making its anticipated splash in the UK football broadcasting market.Consequently, every game from...
Discussion to be held over new football time rules after early...
After the English Football League (EFL) and Community Shield games kicked off the English football season last weekend, the introduction of new time rules...
Jevgenijs ‘The Hurricane’ Aleksejevs links with Slotsjudge
Slotsjudge has confirmed a new sponsorship deal to enhance brand visibility, signing Latvian boxer Jevgenijs ‘The Hurricane’ Aleksejevs.Currently competing in the Spanish middleweight division, The Hurricane...
BHA begins new anti-doping trials to keep racing “safe, clean and...
The British Horseracing Authority (BHA) will begin new trials of its anti-doping measures to help keep the sport as clean and fair as possible. The...
VFB Stuttgart nets new collaboration with Winamax
Winamax has announced its debut sponsorship in the Bundesliga through a new partnership with VfB Stuttgart.The deal marks the French online gambling firm’s first...