Report: Atletico Madrid closing in on Riyadh Air sponsorship
Atletico Madrid are reportedly on the verge of agreeing to a new sponsorship deal with Riyadh Air, making the Saudi airline the La Liga...
Betway enhances tennis visibility sponsoring National Bank Open
Online betting and gaming brand Betway has announced the addition of the National Bank Open to its portfolio of global tennis sponsorships, becoming the...
Entain: How the ‘Wrexham Effect’ exploded football bets in the US
As Wrexham AFC prepare for a long-awaited return to the EFL League Two this weekend, Entain reveals how the ‘Wrexham Effect’ has had a...
Hollywoodbets lands new Rugby Union collaboration
Hollywoodbets has been confirmed as the title sponsor of South African Rugby Union team, The Sharks.The pair have grown the collaboration – which originally started in 2019 –...
SBC to Support Game4Ukraine Charity Football Match
SBC, in partnership with SMH and the Arveladze Foundation, is proud to announce its backing for the charity football match, Game4Ukraine 2023. This momentous event...
Tom Brady ‘looking for success’ as Birmingham City minority owner
NFL icon Tom Brady has become a minority owner of Championship football club Birmingham City. Brady will enter a partnership with majority owners Knighthead Capital...
Ivan Beslic, Sofascore: satisfying fans’ hunger for insights and stats
It is no longer enough for sports fans to simply be informed of the results of a match, Sofascore’s Ivan Beslic, asserts, offering his...
Shay Given between the sticks as CopyBet brand ambassador
Former Newcastle United and Manchester City goalkeeper Shay Given has been announced as CopyBet’s first ever brand ambassador.The Republic of Ireland international, who is...
Tiger Woods becomes PGA board member amid LIV Golf merger backlash
With the aftermath of the shocking PGA Tour - LIV Golf merger still lingering, the US golfing body has announced Tiger Woods as a...
Arsenal and Emirates strike long term partnership extension
Ahead of the new season and the upcoming Emirates Cup final, Arsenal has announced an extension of its long term partnership with Emirates.The collaboration...