Luka Modrić interacts with Galácticos fans via Olybet deal
Real Madrid CF’s Luka Modrić has signed a regional partnership online casino OlyBet in a bid to strengthen localised media campaigns and fan engagement.The...
Channel 4 to broadcast F1 final free-to-air
Channel 4 has secured broadcasting rights for the deciding final race of the Formula One season for free on Sunday, after Sky agreed to...
DCMS details ‘crossover responsibilities’ to ensure safe staging of sports
The government has released a new COVID guide for sports and sports events, outlining that partners and elite sport organisations should all work collectively...
TDI appoints ex-Sportradar MD as company’s first CEO
Tennis Data Innovations (TDI) has appointed sports industry professional, David Lampitt, as the company’s first CEO.A joint venture by ATP and ATP Media, the...
Kevin De Bruyne named newest Therabody Athlete
Manchester City FC midfielder Kevin De Bruyne has been named as Therabody’s newest athlete after having invested in the company in February this year.The...
PickGuru startup obtains ‘game changing’ UKGC licence
The UK Gambling Commission (UKGC) has granted sports tech start-up PickGuru a licence, as the enterprise also hired Olly Roland-Jones as CEO. The company underlined...
Sportradar provides data to US-partners in extended Kambi deal
Sports betting service provider Kambi has announced an extended partnership with Sportradar to further leverage its coverage of professional leagues and tournaments.The strengthened collaboration...
BHA identifies key environmental issues in new racing overview
The British Horseracing Authority (BHA) has introduced an environmental and sustainability assessment of the sport’s progress in a bid to aid long-term planning for...
23X1 Racing orders expansion of McDonald’s partnership
23XI Racing has expanded its partnership with McDonalds by increasing its presence on the No. 23 Toyota Camry TRD with Bubba Wallace across several...
DryWorld provides kits to SLT athletes in three year deal
Super League Triathlon (SLT) has entered a three year deal with athletic performance brand DryWorld, which has become the official apparel partner of the...