AC Milan ‘sets high standards’ in scoring SIRO hotel deal
AC Milan has announced a multi-year partnership with SIRO, which joins the club as its new official hotel partner. The collaboration with the innovative wellness...
Premier League seals NBC Sports media rights renewal
The Premier League has come to an agreement with NBC Sports, renewing its $2.5 billion (£2 billion) media rights contract with the US sports...
Rugby World Cup names GMF as official tournament insurer
GMF, an insurer of public service employees, has announced a partnership that sees the company as an official sponsor and insurer of the France...
Gorillas delivers ‘fast-paced’ Paris Saint-Germain partnership
Paris Saint-Germain (PSG) has announced a multi-year partnership agreement with Gorillas which sees the ‘on-demand’ grocery delivery service become the team’s premium partner.The collaboration...
PSL swings four year extension deal with Habib Bank
The Pakistan Super League (PSL) has extended Habib Bank Limited’s (HBL) title sponsorship for a further four years.Beginning again in 2022, the bank earned...
World Athletics ‘extends and enhances’ EBU broadcasting deal
World Athletics has announced an ‘extended and enhanced’ media rights partnership with The European Broadcasting Union (EBU) for all the events in the top-tier...
World Rugby drives forward partnership with Land Rover
Land Rover has extended its agreement with World Rugby in being confirmed as the fifth worldwide partner for Rugby World Cup 2023 in France.In...
European Tour secures Fortinet as cybersecurity partner
The European Tour has announced cybersecurity solutions platform Fortinet as an official tour partner and cybersecurity partner.The collaboration sees the company provide its security...
AFA adds Bybit brand to national team’s kit
The Argentine Football Association (AFA) has announced that cryptocurrency exchange platform Bybit has become a new global sponsor of Argentina’s national team in a...
Tissot keeps Dorna Sports timekeeper partnership ticking over
Dorna Sports has announced a renewal of its contract with Tissot, which sees the Swiss watchmaker remain as the official timekeeper of the FIM...