La Liga joins DAZN’s ‘accessible and affordable’ sports line-up
DAZN has entered into an agreement to acquire the rights to broadcast 175 LaLiga matches from 2022 to 2027 - a total of five...
PCB appoints Faisal Hasnain in line with growings visions for the...
The Pakistan Cricket Board (PCB) has appointed Faisal Hasnain as its new Chief Executive in what has been described as a ‘robust’ recruitment process.From...
KZN Rugby grows Hollywoodbets naming rights portfolio
KZN Rugby has expanded on its relationship with Hollywoodbets as the latter becomes the naming rights sponsor of Kings Park Stadium for the next...
SPL rises effectiveness of sponsorships in ‘diverse’ collaboration
The Saudi Pro League (SPL) has announced Rise Group as its exclusive sponsorship agency, in a bid to ‘enhance and diversify’ the SPL’s sponsorship...
Burnley FC transfers AstroPay partnership to the dugouts
Burnley FC has expanded on its partnership with AstroPay as the online payments service is named the women’s team’s front of shirt sponsor.In strengthening...
Athletes Unlimited fights climate change under Aspiration assessment
Athletes Unlimited has entered into a partnership with Aspiration as the organisation becomes the first to produce a US-based carbon neutral professional sports leagues.Beginning...
LNB nets beIN coverage for 2021/22 Betclic Elite
The National Basketball League (LNB) has arranged for the beIN Sports France channel to broadcast the Betclic Elite for the 2021/2022 season.This is the...
Maui Jim sets sights on brand presence with DP World Tour
The DP World Tour has agreed a partnership agreement with glasses brand Maui Jim, which names the company the official eyewear supplier of the...
Rabbitohs fuels major corporate partnership with MG Motor
The South Sydney Rabbitohs have announced that automotive brand, MG Motor, has been named the club’s major corporate partner.For the next five seasons, MG’s...
Western & Southern strengthens links with tennis through sponsorship extension
Cincinnati’s Western & Southern Financial Group has extended its title sponsorship of the Western & Southern Open for an additional three years. The collaboration has...