World Rugby holding ‘talks’ with ‘potential’ private equity investors
World Rugby Chief Executive, Alan Gilpin, has confirmed that the rugby union governing body is exploring potential investment opportunities, having opened ‘early’ talks with...
Allianz upgrades FC Barcelona sponsorship
Financial services firm Allianz has expanded its sponsorship arrangement with FC Barcelona, upgrading its deal from a regional to a global partnership for the...
Netflix to tell ‘long-awaited’ story of Michael Schumacher in new film
Over-the-top (OTT) streaming platform Netflix is set to air a new documentary centred around seven-time Formula One champion Michael Schumacher, due for release on...
Betway adds VfB Stuttgart to ‘enviable’ sponsorship roster
Online bookmaker Betway has inked a three-year deal to become a premium partner of Bundesliga side VfB Stuttgart.Playing in the Mercedes-Benz Arena, the stadium...
Wolves joins forces with Evil Geniuses esports outfit
Premier League club Wolverhampton Wanderers has teamed up with North American esports outfit Evil Geniuses, which currently competes across four titles, including League of...
Borussia Dortmund retains Würenbacher as regional partner
Bundesliga giant Borussia Dortmund has extended its regional partnership with beer brand Würenbacher in China for a further two seasons.The agreement, which was facilitated...
AC Milan signs up Celly as official mobile phone accessories partner
AC Milan has signed Italian mobile phone accessories brand Celly as the official mobile phone accessories partner of the Serie A club.The deal sees...
Deloitte: European football market revenues contract for first time in a...
The ongoing COVID-19 pandemic has seen the combined European football market contract by 13% in 2019/20 as overall revenues fell by €3.7 billion to...
EFL seeks to enhance distribution of broadcast rights with RFP
The English Football League (EFL) has issued a Request for Proposal (RFP) for the international broadcast rights from the 2022/23 campaign onwards.With the EFL’s...
RealFevr launches football-themed NFT marketplace
Portuguese start-up RealFevr has launched a marketplace of official football video non-fungible tokens (NFTs).The technology company based in Lisbon, which specialises in fantasy football,...