FC Bayern recharges with VARTA AG sponsorship
Further strengthening its sponsorship portfolio, Bayern Munich has revealed VARTA AG will become an official partner of the reigning German champions.
The three year deal also includes the battery...
YETI becomes Austin FC’s first kit partner
Newly-franchised MLS side Austin FC has named YETI as its first ‘Official Jersey Partner’, which will see the outdoor brand feature prominently on Austin...
INEOS sponsorship steers Mercedes F1 into the future
The Mercedes-AMG Petronas Formula One Team has announced a new five year partnership with INEOS, making the manufacture a principal partner of the F1...
NASCAR strengthens foundations with Penn National Gaming
Penn National Gaming has announced a new multi-year partnership to become an authorised gaming operator of NASCAR in the United States.
The collaboration is Penn...
NBA in high spirits with Hennessy partnership
Cognac giants Hennessy has announced a multi-year sponsorship deal with the National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and USA Basketball.
The agreement...
Home of Espanyol becomes Spain’s first cashless stadium
RCD Espanyol de Barcelona has confirmed a new collaboration with CaixaBank, for the RCDE stadium to become the first cashless stadium in Spain.
It means...
CBS’ multi-year LA Chargers deal allows preseason broadcasts
The NFL’s Los Angeles Chargers has announced a multi-year partnership with CBS, allowing preseason coverage on CBS 2.
In a statement issued by the Chargers...
Cricketer Nasir Jamshed jailed amid spot-fixing scandal
Former Pakistan international cricketer, Nasir Jamshed has been sentenced to 17 months in prison after being involved in spot-fixing a variety of T20 tournaments...
Matchroom Boxing refuels with WOW HYDRATE sponsorship
Matchroom Boxing has announced WOW HYDRATE as its Official Sports Hydration Partner on a two year deal.
The partnership with the sugar free Electrolyte and...
NBA esports announces 2K League Panera Bread partnership
NBA’s esports competition the 2K League has announced a partnership with Panera Bread ahead of the 2020 NBA 2K League Draft in February.
The partnership...