AFC Ajax signs up Coca-Cola as official partner
AFC Ajax has designated Coca-Cola European Partners as an official partner to the Eredivisie champions for the next three years.The partnership will have a...
William Hill secures title sponsorship of Racing League
UK horse racing’s first team-based competition which aims to revive public interest in the sport, the Racing League has named William Hill as the...
Genius Sports appoints Kimberly Williams-Bradley to Board of Directors
Digital sports content and data provider Genius Sports has named Kimberly Williams-Bradley on its Board of Directors.Williams-Bradley, whose addition increases the company’s boardroom to...
‘Never say never’ on purchasing live sports rights, says Netflix Chief
Netflix could branch out into live sports programming in the future, with the company ‘open to’ the possibility of exploring the benefits of the...
Cyta lands Premier League rights in Cypriot renewal
Cypriot telecommunications provider Cyta has inked a three-year rights renewal with the English Premier League.The agreement, which runs from 2022/23 to 2024/25, will see...
NASCAR and Penn Interactive expand partnership in Arizona
Penn Interactive, a subsidiary of Penn National Gaming, has inked an expanded agreement with NASCAR as part of a multi-year access partnership in the...
Volleyball World agrees ‘ground-breaking’ partnerships with Italian leagues
Volleyball World has inked ‘ground-breaking’ partnerships with the men’s and women’s Italian Professional Volleyball Leagues - the Lega Pallavolo Serie A Maschile and Lega...
RLWC2021 warns of ‘wide ranging implications’ as Australia and New Zealand...
Defending champions Australia, along with New Zealand, have withdrawn from the Rugby League World Cup 2021 (RLWC2021) due to COVID-19-related safety concerns.The Australian Rugby...
Watford inks ‘club-record’ principal partnership with Stake.com
Newly promoted Premier League side Watford FC has partnered with crypto casino and sports betting platform Stake.com in a ‘club-record deal’.Beginning in 2021/22, the...
Unibet expands Qatar Goodwood Festival sponsorship
The official sponsor of the Qatar Goodwood Festival, sports betting operator Unibet, has announced it will be expanding its existing agreement ahead of next...