Betano praises ‘strong and lasting union’ with Fluminense
Kaizen Gaming's online sportsbook brand Betano has been designated as the main sponsor of Brazilian Serie A football club Fluminense.The two-year partnership, which includes...
Wolves selects Bitci.com as new sleeve sponsor
Wolverhampton Wanderers has named Bitci.com as the Premier League club’s new sleeve sponsor for the 2021/22 season.In its role as the official cryptocurrency trading...
IOC ‘reimagines’ Olympic hospitality with On Location
The International Olympic Committee (IOC) has enlisted Endeavor-owned On Location to create a new global hospitality model from the Paris 2024 Olympic Games onwards,...
EFL clubs raise £42m revenue from iFollow in 2020/21
The English Football League’s (EFL) iFollow streaming service generated more than £42 million in revenue for its 72 clubs across the Championship, League One...
Ronaldo becomes latest elite athlete to join Therabody
Wellness technology developer Therabody has expanded its portfolio of professional athlete partners, striking an agreement with Juventus FC’s Cristiano Ronaldo.The announcement coincides with the...
SBC Leaders: The ‘fight for sponsorship revenue’ in the sports betting...
In the latest edition of the SBC Leaders magazine, Mike Smith - Sportradar’s Head of Advertising - unpacks the possibilities for ad tech as...
ICC unveils T20 and Cricket World Cups expansion plans
The International Cricket Council (ICC) has unveiled plans to expand the men’s Cricket World Cup and the T20 World Cup, upping the number of...
LiveScore nets ‘landmark’ UCL rights deal in Ireland
Real-time sports updates and streaming service provider LiveScore has inked a three-year, ‘landmark’ deal to stream 137 UEFA Champions League matches free-to-air in Ireland...
Betsson secures 2021 Copa America regional sponsorship
Swedish betting company Betsson Group has been designated as the official regional sponsor of CONMEBOL Copa America 2021.Under the terms of the agreement, Betsson...
Rangers maximises financial benefits in fan share launch
Rangers FC has launched a ‘unique’ fan share offering which aims to raise £6.75million and ‘future-proof’ the Scottish Premiership club.Marking the Glasgow club’s fast-approaching...