Wolfsburg praises ‘genuine added value’ of Flow Lab partnership
Bundesliga club VfL Wolfsburg has partnered with Flow Lab, a start-up developer providing an app which acts as a personalised physical and mental health...
UEFA hits Latvian football club FK Ventspils with seven-year ban
Latvian football club FK Ventspils has been disqualified from UEFA competitions for the next seven years, the football authority’s Control, Ethics and Disciplinary Body...
Norwich terminates ‘error of judgement’ BK8 Sports sponsorship
Norwich City has announced the termination of its short-lived commercial sponsorship deal with Asian operator, BK8 Sports.The deal, which was confirmed on Monday, was...
Capturing the ‘raw emotion of sport’ through betting sponsorships
Alliances between sporting teams, leagues and organisations, and betting companies in the US are on the ‘cusp of something extraordinary’, according to industry leaders...
World Rugby inks ‘transformative’ Mastercard collaboration
World Rugby has agreed a ‘ground-breaking’ five-year collaboration with multinational financial services firm Mastercard to accelerate the development of its Women in Rugby 2017-2025...
Bookmakers commit to Euro 2020 responsible advertising pledge
The bookmakers of the European Gaming and Betting Association (EGBA) have committed to the organisation’s Code of Conduct regarding responsible advertising during the UEFA...
PFL adds BetMGM to growing sponsorship portfolio
American MMA promotion the Professional Fighters League (PFL) has selected BetMGM as the tournament’s US authorised gaming operator.As part of the deals, MMA fans...
Premier League ‘big six’ reach £20m ESL settlement
The ‘big six’ Premier League teams that agreed to join the European Super League (ESL) have agreed upon a £20 million settlement fee with...
Sportradar abandons SPAC public listing plans
Sports data and analytics company Sportradar has reportedly abandoned its ambitions to go public in collaboration with SPAC Horizon Acquisition Corp. II.As reported by...
West Ham continues to ‘enhance matchday experience’ with Heineken
West Ham United FC has renewed its sponsorship agreement with beer manufacturer Heineken, continuing cooperation to ‘enhance the match day experience for supporters’.The new...