UFC duo joins Stake.com brand ambassador roster
Cryptocurrency casino Stake.com has named Ultimate Fighting Championship (UFC) duo Alexa Grasso and Marlon Vera as the sportsbook’s newest brand ambassadors.Joining fellow mixed martial...
Genius Sports continues growth as Q1 revenue up 52%
Genius Sports has posted a strong opening to 2021, demonstrating strong growth for the period ending 31 March 2021 in its first quarter trading report,...
Avaldsnes IL secures its ‘biggest sponsorship deal of all time’ with...
Norwegian Toppserien women’s football club Avaldsnes IL has partnered with online sports betting and casino operator Betsson, focused around diversity and supporting its European...
Australia launches 2027 Rugby World Cup hosting bid
Rugby Australia (RA) has formally launched a bid to host the 2027 Rugby World Cup, officially unveiling its ‘Game On’ campaign in Sydney on...
Chelsea on the move in Trivago tie-up
Premier League club Chelsea has designated global accommodation search platform and travel brand Trivago as the team’s new training wear partner.The multi-year partnership, which...
Unibet pledges support to #GoRacingGreen mental health initiative
Sports betting brand Unibet has announced it will back its principal horseracing charity partner #GoRacingGreen during ‘Mental Health Awareness Week’, as it embarks on...
Bundesliga ends DFL private investment talks ‘for now’
Clubs in Germany’s top two Bundesliga divisions have broken off talks with private equity firms over a stake in the German Football League’s (DFL)...
Microsoft looks to ‘digitally transform’ football in LaLiga extension
LaLiga has expanded its partnership with Microsoft Corporation, with the aim of ‘digitally transforming the sports experience’ by developing technology solutions to the media...
Raheem Sterling lands New Balance endorsement deal
England international Raheem Sterling has inked a collaboration with American sports and footwear apparel brand New Balance.The Manchester City star’s agreement came to an...
EU Parliament battles against sports piracy with new legislation
The European Union (EU) Parliament is seeking to ‘clarify and improve’ the existing framework surrounding piracy of live sports content.It comes after they voted...