Steve Cohen reaches agreement for $2.4 billion New York Mets purchase
American billionaire Steve Cohen has reached an agreement with Sterling Partners over the sale of its Major League Baseball side the New York Mets,...
Dugout boosts brand engagement with new fan profiling platform
Football media company Dugout has launched a new fan profiling platform, Dugout FanPro, enabling the firm to develop audience targeting methods for its partners,...
Everton and Fratelli Beretta extend academy agreement
Everton Football Club has scored an extension with Fratelli Beretta in which the Italian firm will continue its front-of-shirt partnership with the Premier League...
Millwall agrees MansionBet renewal for 2020/21 season
Following the club’s 0-0 EFL Championship opener against Stoke City, Millwall Football Club has renewed its partnership with MansionBet for the 2020/21 season.As a...
Betway extends Cricket West Indies global partnership
Cricket West Indies has extended its partnership with Betway meaning that the firm will remain the team’s worldwide betting partner until 2022.Similarly to its...
Wolves and Aeroset agree ‘first of its kind’ sleeve sponsorship
In a ‘first of its kind’ deal, aerospace parts provider Aeroset has partnered with Wolves to become the club’s new shirt sleeve sponsor for...
Neymar ends long-association with Nike to seal Puma partnership
Neymar Jr has revealed that he has secured a long-term partnership with Puma following the PSG forward’s exit from Nike.The German sportswear brand will...
Coventry City signs three-year iPRO Hydrate agreement
Newly promoted EFL Championship side Coventry City has continued to strengthen its commercial portfolio by securing a three-year partnership with iPRO Hydrate.As part of...
Leicester City nets Parimatch training wear partnership
Leicester City has named Cyprus-based betting and technology company Parimatch as the clubs new training wear partner for the 2020/21 campaign.Following the agreement, which...
England Rugby names Charles Tyrwhitt as official formalwear partner
England Rugby has announced a four-year partnership with Charles Tyrwhitt in which the British menswear retailer will tailor an exclusive collection of bespoke formalwear...