Everton Women seal record commercial deal

Everton Women has signed a multi-year agreement with digital and telecommunications company MegaFon.

The company, which already appears on the front of the men’s training apparel after completing a deal with the club in 2019, has extended their agreement to the ladies side.

The new shirt sponsor is the ‘the biggest commercial deal in the women’s team’s history’, a statement released by the club read, and mobile virtual network Yota – also owned by the MegaFon group – will be printed on the shirt sleeves.

Chief Executive Officer for MegaFon, Gevork Vermishyan, added: “We are delighted to further expand our agreement with Everton in what is a very exciting time for Everton Women.

“This partnership allows us to support the women’s game in England and be part of a Club with huge ambition and an international reach playing in the now globally recognised WSL.

“We wish the Club the very best of luck for the Women’s FA Cup Final this weekend and the rest of the 2020/21 season, as we look forward to building on our strong relationship with Everton, Everton Women and their international fanbase.”

Willie Kirk’s side are unbeaten in the Women’s Super League (WSL) so far this campaign, sitting in second place behind Arsenal.

The Russian-based firm will first appear on the jerseys this Sunday as the women’s team lock horns with Manchester City in the final of the Vitality Women’s FA Cup.

“This partnership reflects the increasing prominence of the women’s game and the exciting future for our women’s team,” said Sarvar Ismailov, Sporting and Commercial Director for Everton Women.

“Securing exclusive commercial partnerships for Everton Women has been a key part of our vision and strategy for developing a team that challenges at the top of the Women’s Super League. We are delighted that MegaFon has seen the opportunity to join us on that exciting journey.

“This is a truly international partnership and having a company of such a scale as a principal partner demonstrates the exciting trajectory for both Everton Women and MegaFon.”

In March, the club announced it would be investing more money into its female counterparts, having moved into a new purpose-built stadium in February, reaffirming its commitment to women’s football.