England Rugby names Charles Tyrwhitt as official formalwear partner
England Rugby has announced a four-year partnership with Charles Tyrwhitt in which the British menswear retailer will tailor an exclusive collection of bespoke formalwear...
Sheffield United strengthens commercial portfolio with FTG partnership
First Touch Games (FTG), the developer behind mobile game Score! Hero, has been announced as a global partner of Sheffield United after signing a...
888sport scores a touchdown with NFL UK betting partnership
The National Football League (NFL) has entered into a first-of-its-kind partnership with 888sport, making the gambling company its first ever official sports betting partner...
Nigerian superstar Yakubu to open SBC Digital Summit Africa
SBC Digital Summit Africa is to open with an exclusive interview with Yakubu Ayegbeni, the Nigerian football legend and Interwetten brand ambassador.The interview on...
Cricket Australia expands KFC partnership to involve Women’s Big Bash League
Cricket Australia has expanded its partnership with KFC to increase its involvement in the Women’s Big Bash League and the Australian Women’s National Team.Moreover,...
Tottenham Hotspur announces multi-year partnership with Libertex
Tottenham Hotspur has named Libertex as the Premier League club’s official trading partner with the deal looking to ‘showcase the progressive outlooks and commitment’...
LiveScore: Additional rights and on demand content part of streaming service...
At the end of May, amidst a global health pandemic in which sporting competitions were being postponed or cancelled, LiveScore announced that it had...
Watford strikes back-of-shirt sponsorship deal with AFEX
EFL Championship side Watford FC has announced that AFEX has expanded its partnership with the club and has become a back-of-shirt sponsor as a...
Marathonbet: Gambling sponsors need to create an emotional connection
The discussion around gambling sponsorships is constantly evolving as the general public’s relationship with betting firms fluctuate while governments discuss and impose tougher restrictions...
DFL announces Mondelēz International as new Bundesliga partner
The DFL (Germany's football governing body) has announced that from January 1, 2021, Mondelēz International will become an official partner of the Bundesliga and...