IRFU secures four-year Canterbury extension
The Irish Rugby Football Union (IRFU) has renewed its partnership with sportswear brand Canterbury for a further four years until 2024.As part of the...
Betfred Super League cancels relegation as Toronto Wolfpack withdraws
The RFL has revealed the Betfred Super League will feature 11 teams after Toronto Wolfpack withdrew from the competition with the revised league also...
NHL opts for remote production with cloud-based firm Blackbird
The NHL has partnered with Blackbird plc to deploy its cloud-based video editing platform providing the league with remote video production capabilities.Blackbird will assist...
SeventySix Capital launches new sports advisory firm
Sports venture capital firm SeventySix Capital has launched a new advisory business providing top executives, leagues, organisations and athletes with advice on the ever...
Sunderland partners with GAS to become front of shirt sponsor
Sunderland AFC has revealed that Great Annual Savings Group (GAS) will be the club’s new front of shirt sponsor after becoming a principal partner...
ICC postpones T20 World Cup to 2021
The ICC has announced that the 2020 Men’s T20 World Cup in Australia has been postponed to 2021 due to the disruption caused by...
Liverpool strikes global partnership with the country of Mauritius
Liverpool FC has signed a three year global partnership with the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius as the East African...
2022 Winter Olympics serves Yum China as latest sponsor
The 2022 Olympic and Paralympic Winter Games in Beijing continues to develop its partnership portfolio after securing Yum China Holdings as the competition’s official...
Gloucestershire Cricket takes off with Cayman Islands sponsorship
Gloucestershire Cricket has announced the signing of the Cayman Islands Department of Tourism (CIDOT) as its new front of shirt sponsor.The deal, which begins...
Toulouse FC announces RedBird takeover
Investment firm RedBird Capital Partners has confirmed the takeover of recently relegated Ligue 1 side Toulouse FC from Olivier Sadran, with the US company...