FA Cup final on BBC garners 8.2m viewers
BBC’s broadcast of the FA Cup final between Arsenal and Chelsea recorded a peak viewership of 8.2m, becoming the most-watched football match this season.The...
World Academy of Sport: ‘There is absolute value in athletes running...
Education for athletes is one of the least talked about sectors in the entire industry. However, by utilising current and ex-professionals and transitioning them...
IPL moves to UAE as 2020 campaign gets the go-ahead
The Indian Premier League (IPL) has announced that due to the ongoing global health pandemic its 2020 season will be relocated to the United...
Subway scores a touchdown with NFL partnership
Adding to its growing list of sponsors, the NFL has signed a multi-year partnership with Subway ahead of the 2020/21 campaign.As part of...
TOTO announces history making Eredivisie sponsorships
TOTO, the monopoly sports betting and football pool operator in the Netherlands, has agreed nine sleeve sponsorship deals with top-flight football teams in the...
Formula 1 and YouTube team up to livestream Eifel Grand Prix
Formula 1 has announced that for the first time ever it will broadcast a Grand Prix for free on YouTube including everything from practice...
NHL announces KitKat collaboration in Canada
The NHL has announced a multi-year partnership with Nestlé Canada, which sees KitKat become the official chocolate of the competition for the country.As a result of...
NBA names Olybet as official betting partner
The NBA has added to its growing commercial portfolio following its latest deal with the Olympic Entertainment Group AS (OEG) which sees Olybet become...
Ligue 1’s Dijon boosts engagement with Twitch agreement
Twitch has struck an agreement with Dijon FCO which will see the Ligue 1 side livestream it’s two friendlies against fellow domestic competitors FC...
PIF cites ‘prolonged process’ for Newcastle takeover collapse
Newcastle United’s £300m takeover by Amanda Staveley, the Reuben brothers and the Public Investment Fund of Saudi Arabia (PIF) has officially been called off,...