McLaren strengthens security with Darktrace partnership
Formula 1 team McLaren Racing has announced that Darktrace will be its Official AI Cyber Security Partner, strengthening the brand against cyber-attacks.The multi-year partnership,...
Lyon soars with new Emirates sponsorship deal
Emirates has further strengthened its portfolio by announcing a five year sponsorship deal with French club Olympique Lyonnais.The deal, which starts next season, sees...
The esports report – Amazon provides university development and Misfits plans...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This edition takes a look at Amazon's...
Premier League CEO Richard Masters reveals continuation of betting shirt sponsorships
The Premier League’s new chief executive Richard Masters has insisted that betting shirt sponsorships will remain in the league.Masters’ first interview since being appointed...
SIS grows international racing portfolio with Saudi Cup deal
Racing content and data services provider Sports Information Services (SIS) has strengthened its international racing portfolio after securing a new partnership with the Jockey Club...
STS ambassador Peter Schmeichel announced for iGB Affiliate London
STS ambassador Peter Schmeichel will be present at iGB Affiliate London next month, discussing the sportsbook’s ‘Bet with the leaders’ campaign.The former Manchester United...
Tata upgrades sports broadcasting with 4k boost
Technology firm Tata Communications has collaborated with Net Insight to offer sports broadcasters a 4k delivery boost.The partnership will help meet growing bandwidth demands...
Barcelona unveils 24/7 streaming service Barça TV+
Reigning La Liga champions FC Barcelona has announced plans to launch a 24/7 streaming platform in the spring of this year.The subscription-based over-the-top (OTT) service...
Argentine Football Association strengthens commercial revenue with McDonalds
McDonalds has extended its relationship with the sporting world after being announced in a digital partnership with the Argentine Football Association (AFA).The agreement, which...
PSG on cloud nine with Qatar Airways sponsorship
Paris Saint-Germain has strengthened its ever growing portfolio of sponsorships by securing Qatar Airways as its new Official Airline Partner.The deal will last three...