Hong Kong Jockey Club confirms World Pool expansion
The Hong Kong Jockey Club (HKJC) has announced that the G1 Longines Gran Premio Latinoamericano at San Isidro will be a World Pool event...
Wolves’ 6686 Sport deal in danger as Premier League begins investigation
Wolves and the Premier League have launched an investigation into the club’s sleeve sponsor 6686 Sport after reports that it has streamed games illegally...
Cinch termination leaves SPFL seeking new principal partner
The Scottish Professional Football League (SPFL) is seeking a new principal partner after Cinch activated its option to end the deal early after two...
FIFA to celebrate 100 years of the World Cup across three...
FIFA will commemorate the 100th edition of the World Cup by uniting three continents and six countries as co-hosts of the FIFA World Cup...
Genius Sports elevates fan engagement with Premier League Data Zone
In a bid to deepen fan engagement, Genius Sports has inked a new deal with Premier League Productions (PLP) to enhance live broadcasts for...
FC Porto extends New Balance kit supplier deal
New Balance (NB) has revealed that it has extended its kit-supplying partnership with FC Porto.Coming off the back of several expired high-profile deals like...
Stage set for UK and Ireland to host EURO 2028
Following the decision of Turkey to delay its candidacy to 2032, the UK and Ireland are set to run unopposed to host the 2028...
IMG picked by PWR to drive fan engagement with women’s rugby
IMG has been chosen by Premiership Women’s Rugby (PWR) to support the league’s development of its new digital and content channels strategy.
PWR will utilise...
PA Betting Services deepens racing portfolio with iRace Media acquisition
PA Media Group and its subsidiary PA Betting Services have finalised the acquisition process of Singapore-based horse racing data firm iRace Media.
As a result...
UFC combines with 4D Sight for ‘hyper-targeting’ live events ads
UFC has revealed a new deal with virtual branding firm 4D Sight that will place the logos of various MMA sponsors digitally across the...