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Marcus Rashford of Manchester United celebrates after scoring a goal to make it 2-0 - Manchester United v Newcastle United, Carabao Cup Final, Wembley Stadium, London, UK - 26th February 2023.
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Football
Time to read: 2 min
Manchester United announces renewal of major partnership 
September 10, 2024
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Football
Time to read: 3 min
Todd Boehly and Clearlake at odds over future of Chelsea FC ownership
September 10, 2024
Channel 4 takes Paralympics to YouTube in social media strategy
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Europe
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Channel 4’s YouTube use in Paralympic coverage paid off
September 10, 2024
W2RC World Rally Raid Championship 2023.
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Horse Racing
Time to read: 2 min
Extreme E scraps 2024 races amid Extreme H transition
September 10, 2024
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Football
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Everton joins Red Bull football family as new partner
September 10, 2024
UEFA Champions League sign at the 2022 UEFA Champions League Final
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Asia
Time to read: 2 min
UEFA extends China business links with tech partnership renewal
September 9, 2024
credit: Shutterstock
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Football
Time to read: 2 min
AFC Bournemouth renews Uber Eats partnership to provide fans with more deals
September 9, 2024
Old Trafford
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Football
Time to read: 4 min
Manchester United’s stadium plans progress with new partners
September 9, 2024
credit: Shutterstock
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Basketball
Time to read: 2 min
Amazon to make major US sports live streaming bid for Bally Sports regional games
September 9, 2024
F1 car driving on track.
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Asia
Time to read: 3 min
F1 makes Lenovo a global partner in latest sponsorship shakeup
September 9, 2024
PFL lands shot in LatAm media with Torneos renewal
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Fan Engagement
Time to read: 2 min
PFL unveils fantasy gaming partnership with FanUp
September 6, 2024
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Basketball
Time to read: 2 min
New WNBA team Golden State Valkyries names JP Morgan Chase as founding partner
September 6, 2024
Saudi-branded football placed for a corner.
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Football
Time to read: 3 min
TikTok to amplify SPL’s global presence with exclusive hub
September 6, 2024
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Features & Analysis
Time to read: 2 min
Disney CEO Bob Iger becomes majority owner of Angel City FC 
September 6, 2024
Canadian Football League (CFL) game
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Latest News
Time to read: 3 min
Ontario sports’ gambling engagement continues as CFL renews major partner
September 6, 2024
X Twitter
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Football
Time to read: 2 min
The sports marketing implications of Brazil’s X ban
September 6, 2024
credit: Shutterstock
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Horse Racing
Time to read: 2 min
Santander new Formula One banking partner following Ferrari split
September 6, 2024
FIFA Club World Cup
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Football
Time to read: 3 min
FIFA unveils branding for controversial Club World Cup
September 5, 2024
The esports report image.
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Esports
Time to read: 6 min
The esports report - FaZe and G FUEL unveil licencing deal
September 5, 2024
Chelsea flag at Stamford Bridge.
BREAKING
Europe
Time to read: 3 min
Chelsea joins list of Betway’s Premier League partners
September 5, 2024
Brazil sports stakeholders await executive signature of Betting Bill
BREAKING
Football
Time to read: 2 min
Brazil Appoints Giovanni Neto as Integrity Secretary for Sports and Bets
September 5, 2024
credit: Feldspar
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Data
Time to read: 3 min
Gold Medal sprinter Darren Campbell joins innovative track developers Feldspar
September 5, 2024
FairPlay conducts first M&A under new identity just one week after rebrand
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Data
Time to read: 2 min
Genius and Kambi dismiss ‘ill-informed’ M&A rumours
September 5, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026