Tottenham Hotspur has struck a three-year strategic partnership with digital payment and financial service provider Ant International to provide a range of digital options to the club’s fans.
The partnership sees Ant International, including its brands Alipay+, Antom and WorldFirst, become the exclusive official global payment solutions and digital wallet partner of Tottenham Hotspur. Alipay+ will also become the first official training wear sleeve partner for both the men’s and women’s teams.
Spurs will work with Ant International, through its digital technology solutions brand Alipay+ and merchant payment services brand Antom, to provide a seamless payment experience for fans at the Tottenham Hotspur Stadium and on e-commerce platforms.
Daniel Levy, Chairman of Tottenham Hotspur, said: “The club and Ant International are fully aligned as we look to deepen connections with our football fans through digital interactions.”
Ant International will also support Spurs on activations to drive growth of and engagement with its fanbase in the APAC region via its partner digital payment apps, including Alipay.
The Singapore-based fintech has been building a developing presence within football following a successful partnership with UEFA over the past four years, being one of its primary partners for both EURO 2020 and EURO 2024.
Yang Peng, CEO of Ant International, spoke more on the importance of aligning the company’s vision with that of football clubs like Spurs and how its digital payment solutions can help complement this.
He said: “Football is a game that can be enjoyed by everyone and has the power to transcend borders, bringing people together. This aligns with Ant International’s mission in our globalisation – leveraging technological innovation to provide individuals and small businesses with greater access to inclusive financial services.
“Tottenham Hotspur has the forward-looking vision of leveraging cutting-edge technologies to enhance fan experience. We resonate with the club’s ‘To Dare is To Do’ spirit and look forward to working closely with Tottenham Hotspur to engage with its global fan base through our innovative payment and digitalisation solutions, inspiring the 1.6 billion consumers served by Alipay+ and its partners through the sport and the club.”
“We shall also be supporting the growth in awareness of the Ant International brand across our extensive global platforms as an elite Premier League club. Ant International, together with its ecosystem associates, brings a wealth of experience in digital fan engagement in football following its partnerships during the two most recent UEFA European championships.
“We are excited to work with them to enhance the digital experience for our fans in-Stadium and online – and further engage our fanbase across the APAC region.”
