Australia’s National Basketball League elevates engagement with Twitch
The Hungry Jack’s National Basketball League (NBL) has become the first Australian sporting league to stream games live globally on Twitch.As part of the two-year...
Tottenham Hotspur banks new partnership with HSBC
Tottenham Hotspur has confirmed a new five-year partnership with HSBC becoming the club's official banking partner for both the men’s and women’s teams in...
West Ham strengthens esports expansion with Bundled collaboration
West Ham United has strengthened its esports expansion, unveiling a new two-year partnership with Bundled.The agreement, which comes into effect at the start of...
Parimatch pens sponsorship extension with APOEL FC
International betting site, Parimatch has extended its sponsorship deal with Cyprus’ most successful football team, APOEL FC for the fourth consecutive season.As part of...
JRFU set to capitalise on World Cup success with new league...
Japan’s Rugby Football Union (JRFU) looks set to move ahead with plans for a new domestic league following the local response to it’s national...
Lyon confirms NWSL expansion plan
French football club Olympique Lyonnais has confirmed plans to expand into North America’s National Women’s Soccer League (NWSL).The news comes after club owner Jean-Michel Aulas...
Sporting Index secures National Hunt sponsorship with Barry Geraghty
Ahead of the winter National Hunt season, Irish Champion jump jockey Barry Geraghty is set to be sponsored by Sporting Index.As part of the sponsorship deal,...
FC Bayern ‘Strykes’ partnership to bolster fan engagement
Reigning Bundesliga champions FC Bayern Munich is set to receive the digital treatment after announcing a licensing partnership with Stryking Entertainment.The deal will see...
Budweiser crowns Sergio Ramos in latest partnership
Budweiser has announced a new partnership with World Cup winner and Spain captain Sergio Ramos as the beer brand prepares to launch a limited...
IMG Arena delivers live player data with UFC Event Centre launch
IMG Arena has strengthened its commitment to mixed martial arts after securing a new partnership with UFC, which will see the duo team up...