BT secures home nations lead partnership
BT has built on its professional relationship with the English FA by signing a partnership with all UK home nations in an attempt to...
Sergey Portnov, Parimatch: The role of Conor McGregor and Mike Tyson...
Using brand ambassadors, particularly ones that have both gained significant media attention and have a large social media following, is key for gambling operators...
Chelmsford Racecourse warns of further prize-money cuts after media rights drop
In a bid to offset some of the cuts to prize-money offerings across the racing industry, Chelmsford Racecourse Chief Operating Officer Phil Siers has...
Bolton announces Home Bargains shirt sponsorship
Bolton Wanderers Football Club has announced that Home Bargains has become the club’s official shirt sponsor for the remainder of the current season.The deal...
Bet365 to benefit from Betgenius streaming service
In a bid to boost its live streaming capabilities, Bet365 has penned a new agreement with Betgenius, which will see the operator integrate Betgenius’...
Rugby World Cup sees fan engagement grow in opening fortnight
This year’s Rugby World Cup has proved to be a hit with fans across the world, with World Rugby having already accrued over 654...
LFC mirrors on-field success with cashless roll-out at Anfield
Liverpool FC has introduced cashless payments at Anfield this weekend during the clubs Premier League victory over Leicester City, as part of a phased...
NBA commissioner reveals ‘serious’ plans for Indian basketball league
Adam Silver, commissioner of the National Basketball Association (NBA), has revealed that there is “serious consideration” in regards to launching a professional league in...
DAZN boosts Brazilian engagement with Liga MX addition
DAZN has been awarded the exclusive rights to stream Liga MX, Mexican football’s premier division, matches in Brazil until the end of the 2020/21...
La Liga looks to boost fan engagement with Central American Pepsi...
Spanish football’s organising body, La Liga, has announced a sponsorship deal with drinks giant Pepsi which will see the soft drink become its official...