La Liga strikes debut cryptocurrency collaboration
La Liga has unveiled a new partnership with blockchain-powered cryptocurrency exchange GCOX.As part of the league’s debut partnership with within the cryptocurrency sector, GCOX...
Brighton elevates sponsorship portfolio
English Premier League side, Brighton and Hove Albion has expended its sponsorship capabilities, announcing Clinic Center as the official sponsor of the club's statistical...
BetVictor on the importance of backing non-league football
Online sports betting operator, BetVictor, recently announced a new sponsorship deal with the seventh tier of English football, becoming the partner of the Isthmian League,...
ASA warns Football Index over marketing with players under 25
Online football trading site, Football Index has been warned by the Advertised Standards Authority (ASA) over its use of players under the age of 25...
Campaign in focus – The Goat Agency: The legacy of the...
The 'campaign in focus' series documents a sporting campaign of The Goat Agency, identifying the challenges of reaching that sport’s demographic, as well as...
CheckdMedia strikes partnership extension with Altrincham FC
CheckdMedia has extended its sponsorship deal with National League contenders, Altrincham FC.
The partnership, which is now heading into its second year, has seen a host...
MCC toasts strong relationship with Marston’s Beer
Marylebone Cricket Club (MCC), the owners of Lord's Cricket Ground has announced a five-year sponsorship extension with Marston’s Beer Company.This new agreement affirms the strong partnership...
Konami announces Serie A license
A partnership has been announced between Konami and Serie A TIM which sees the game developer acquire non exclusive rights to the Italian league.Konami,...
Superliga Argentina unites with Genius Sports for integrity and data strategy
Argentina's premier football competition, Superliga Argentina has united with Genius Sports to launch its comprehensive integrity and official data strategy.Through a intensive review of its...
Oddschecker: Star power sees increased engagement in Women’s US Open
With the tournament kicking off this week, the 2019 US Open has enjoyed increased engagement amongst sports bettors, according to Oddschecker.The firm revealed that...