KNVB toasts partnership extension with Heineken
The Royal Netherlands Football Association (KNVB) has extended its partnership with Heineken until at least 2024.The extension builds on the strong relationship between the pair,...
Sheffield United unveils new partnership with Al Wefaq Rent a Car
Premier League newcomers, Sheffield United has announced another significant new commercial partnership with Saudi Arabian based Al Wefaq Rent a Car.The deal means the group becomes the...
Leicester City strikes deal with Xpress Money
Leicester City Football Club has deepened its portfolio of partners, announcing a new deal with growing money transfer brand - Xpress Money.The partnership will...
Sporting Narratives – Sunderland Till I Die: A poignant portrayal...
Every Friday, InsiderSport takes a look at a time in which a gripping sporting narrative was portrayed through the unmistakable medium of cinema.This edition...
ICC confirms tender sale for upcoming events
The International Cricket Council (ICC) has begun a tender process with the aim of selling the digital rights to a 12 event package that...
Huddersfield charged over Paddy Power ‘sash’ kit
Huddersfield Town has been charged with misconduct by the Football Association (FA) following its controversial Paddy Power kit release.The PR stunt, which saw the North...
NCAA strengthens stance on wagering regulations
The National Collegiate Athletic Association’s (NCAA) Board of Governors has affirmed its stance on athlete regulations in place to prevent corruption in college sports.Current rules...
Premier League makes YouTube debut ahead of new season
Ahead of the new season, the English Premier League is looking to deepen online engagement with the launch of its official YouTube channel.The channel...
Norwich City elevates Lotus partnership
The partnership between Premier League newcomers, Norwich City and Lotus has been extended ahead of the new season.The new multi-year partnership with Norfolk performance...
beIN Asia Pacific lands Rugby World Cup 2019 rights
beIN Asia Pacific has been named the exclusive Rugby World Cup 2019 rights holder for Cambodia, Indonesia, Hong Kong, Laos, Malaysia, Philippines, Thailand, Timor-Leste...