Premier League newcomers, Sheffield United has announced another significant new commercial partnership with Saudi Arabian based Al Wefaq Rent a Car.
The deal means the group becomes the first official car rental partner of the football club, benefiting from branding across the first team players and management training, travel and bench wear kit.
Nasser Al Qahtani chairman at Al Wefaq Rent A Car commented on the partnership: “We are confident of the success of this partnership, which is one of our future plans aligned with the vision of the Kingdom of Saudi Arabia 2030 to support Saudi sports in general through the sponsorship program that we started last year locally, and we are expanding today globally with Sheffield United Football club part owned by Saudi Arabia’s HRH Abdullah bin Mosaad bin Abdulaziz Al Saud.
“AL Qahtani continued this is one of the main reasons for us to be part of the English Premier League, the strongest football league world wide. We wish Sheffield United “The Blades” all the best during the season and looking forward to long lasting partnership with the team and management.”
Founded in 2000, Al Wefaq Rent a Car has more than 80 branches inside the Saudi Kingdom cities domestic and international airports in addition to regional international airports including UAE and Egypt.
The Blades played their opening tie of the Premier League this season at the Vitality Stadium, with a draw against Bournemouth. The first home tie of the season for Chris Wilder’s side will take place on Sunday, when Crystal Palace travel to Brammall Lane.