The International Cricket Council (ICC) has begun a tender process with the aim of selling the digital rights to a 12 event package that will run from 2019-2023
The move follows on from the digital success of the ICC Men’s Cricket World Cup 2019, with an ICC release labelling the competitions as ‘one of the most digitally-consumed sports events in history’.
The tournament, which was hosted in England and Wales, drew in over 4.6 billion total views, 3.6 billion of which came in through ICC digital and social media platforms.
ICC Chief Executive Manu Sawhney commented: “With such a unique set of rights available, we have already received tremendous interest from a range of potential partners spanning both traditional and new platforms, all of whom recognise the phenomenal reach of cricket in each market.
“We have set a high benchmark for our future events and are keen to partner with organisations who share in our ambition to continue to grow and deepen engagement globally in our great sport.”
The package on offer features eight ICC major global events, including the World Test Championship Final 2021, two ICC world qualifying events and two other under-19 ICC events.
The previous ICC World Cup produced an average of 22 million views per match, representing an increase of over 200% in user engagement when compared to the 2017 ICC Champions Trophy.
As a result, the ICC is set to produce a new range of digital content for the four year package which is set to include over 20,000 clips which is set to deliver over 500 hours of content. This includes match highlights, recaps, in-play key moments and other match and feature content.
The ICC is set to begin issuing Tender invites as of August 14th.