Spotify enhances football presence with EA Sports FC 25 integration
Spotify continues its breakthrough into football by announcing a new activation within EA Sports FC 25 for fans and players in Australia and Saudi...
It’s not just about putting logos on ads for Unilever at...
It is shaping up to be a blockbuster summer for women’s sport in the UK, with the Lionesses aiming to defend its European Championship...
NBA challenges CFTC’s approach to sports prediction markets
The US Commodity Futures Trading Commission (CFTC) is facing growing scrutiny from academics and sports leagues following the NBA’s letter regarding sports event contracts...
River Plate bets big on global growth with Betano
Argentine football giant River Plate announced a partnership with online betting brand Betano on May 6, as the club looks to strengthen its position...
Sideline Moves – May 2
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
Premier League makes room as women’s game rises in value
The Premier League announced it would be rescheduling a key Manchester United fixture on May 18 to prioritise the Women’s FA Cup final, signalling...
PwC’s F1 deal signals a broader shift in sport
Formula 1 has entered a new kind of race—one powered not by aerodynamics or engine specs, but by consultancy. Announced ahead of the 2025 Miami...
How athlete investors are shaping the future of sports ownership
When we think of professional athletes, we often picture dunks, goals, and touchdowns. But increasingly, the world’s biggest sports stars are making just as...
Ligue 1 and LFP exit DAZN broadcast deal to launch new...
After months of deliberation and back-and-forth disputes, DAZN is set to end its Ligue 1 broadcast rights agreement after just one year into a...
Report: WME divests basketball division with baseball to follow
Ari Emanuel, Chairman of WME, is reportedly set to purchase WME Basketball, as the company looks to navigate concerns around conflict of interest.This acquisition...