Rooster’s Owen Ordway: Rethinking the sports betting experience
The digital age has driven positive changes across sports, from more accessible ticketing to improved athlete health and wellbeing. Fan engagement has also drastically...
Chelsea confirms new shirt sponsor just days before end of Premier...
Chelsea FC confirmed DAMAC Properties as its front-of-shirt sponsor yesterday (30 April) for the remainder of the 2024/25 season. The Dubai-headquartered company will also become...
Industry experts share thoughts on Manchester United’s strategy
Manchester United’s operations were put under the microscope during a panel discussion on April 30 at SportsPro Live.Since Sir Jim Ratcliffe acquired a minority...
Every second counts as Red Bull KM set to disrupt 2025...
The battle for cycling's coveted Maglia Rosa will intensify in unprecedented ways this May as the 2025 Giro d'Italia introduces a new feature poised...
Premier League continues global growth with Mumbai office opening
The Premier League opened a new office in Mumbai on April 29, bringing it closer to one of the markets it has had a longstanding...
Women’s football targets £1bn future with its own rules
“When it comes to football, women should not be following or copying what men have done.” Strong words from Michele Kang, Founder and CEO of...
Leeds United’s Elland Road redevelopment gains council backing
Leeds United unveiled new plans to redevelop Elland Road last Monday (28 April) after gaining official support from the Leeds City Council’s Executive Board. The...
Basketball England to ‘transform’ digital infrastructure with PTI
Basketball England, the UK governing body for basketball, appointed PTI to transform its digital infrastructure last Sunday (27 April). PTI, a technology strategy consultancy, will...
Pepsi signs Putellas, James and more to grow women’s football
Pepsi has announced a new roster of several high-profile women’s football players ahead of this summer’s UEFA Women’s EURO 2025. Joining existing Pepsi ambassador Leah...
West Ham Utd & Lyca Mobile continue community-based initiatives
West Ham United and longstanding partner Lyca Mobile have continued its fan community initiative with the launch of several community based workshops. The duo will...