Borussia Dortmund scores new documentary deal with Amazon Prime
German Bundesliga side Borussia Dortmund is set to be the focus of a new behind-the-scenes Amazon documentary series, set to be released in August,...
New Zealand’s Vodafone Warriors teams up with Blank Esports
New Zealand rugby league side Vodafone Warriors has teamed up with Oceania Overwatch outfit Blank Esports which will see the esports team be rebranded...
World Rugby commits to boosting female participation
World Rugby has launched a new ‘Women in Rugby’ brand identity which is set to promote women’s participation and engagement with the sport while...
BetMakers collaborates with Betgenius to deliver racing content
BetMakers could begin to deliver global racing data and pricing services to over 150 operators across the world after inking a new two-year partnership with Genius-Sports...
Champions League reform rumours met with hostility from European leagues
Many would say the current format of the UEFA Champions League (CL) is working well, that is, not broken. However, that doesn’t seem to...
Mastercard becomes first major official partner of Arsenal Women Football Club
Arsenal Women Football Club has announced a new partnership with Mastercard, that will see the card become the club's first major official partner for the...
Amazon strengthens tennis portfolio with WTA tour
Amazon has strengthened its position within the sports broadcasting sector with the acquisition of WTA tennis tour from BT Sports from 2020, according to...
‘Big 6’ Premier League clubs pass up huge stadium sponsorship opportunity
Leading clubs in the Premier League are not utilising stadium naming rights to their full potential, a report from Duff & Phelps has revealed.The...
Aston Villa announces Kappa as principal partner for next season
Ahead of the side's attempt to gain promotion back to English football's top tier, Aston Villa has confirmed Kappa as its principal partner for the...
Uber becomes primary sponsor of the 2019 Men’s Cricket World Cup
The International Cricket Council (ICC) has confirmed Uber as an official sponsor of the Men’s Cricket World Cup 2019.The partnership means that Uber will...