Liverpool elevates fan engagement with TikTok launch
Liverpool FC has become the first English Premier League side to launch an official account on short-form video social media platform, TikTok.
Following in the...
USA Cricket closes in on T20 league following ACE partnership
The American Cricket governing body, USA Cricket has strengthened its partnership with American Cricket Enterprises (ACE), as the formation process of the professional T20...
West Ham United announces six year extension to Betway deal
West Ham United has announced a ‘historic’ renewal of its partnership with Betway for a further six years.The online bookmaker has been the...
Windsor’s Summer Series to be sponsored by Marathonbet
Arena Racing Company (ARC) and Royal Windsor Racecourse have confirmed that the Summer Sprint Series will now be sponsored by Marathonbet, rebranding the race as...
Czech Football Association strengthens integrity commitment with Sportradar deal
The Football Association of the Czech Republic (FACR) has strengthened its commitment to integrity, unveiling a long term integrity partnership with Sportradar.
As part of the agreement,...
Manchester City extends Wega partnership with new supporter’s card
Premier League champions, Manchester City are aiming to stay on the cutting edge of payment technology, extending its partnership with payment programme solution provider...
New Zealand to redirect levy earnings towards Sport New Zealand
New Zealand’s government has confirmed that it will be repealing the current levy system on the country's racing industry, with plans to phase the...
Fifa scraps plans to expand Qatar 2022 World Cup to 48...
Plans to open up the World Cup tournament to 48 teams for Qatar 2022 have been scrapped, after Fifa has decided that Qatar could...
BETDAQ donates Sunderland AFC sponsorship to Children with Cancer
Sunderland AFC has confirmed that its principal shirt sponsorship will now be held by the charity "Children with Cancer", replacing BETDAQ for the upcoming 2019/20 season.The...
Super League secures ‘biggest commercial deal ever’ with Betfred
Super League has confirmed that it had secured its 'biggest commercial deal ever' after adding a two-season extension to its partnership with Betfred.As part of...