Alex McLeish helps problem gamblers in Glasgow with GamCare
Former Scotland Manager, Alex McLeish, has partnered GamCare in showing the support that is available to people in Glasgow who struggle with problem gambling,...
Cleveland Cavaliers continues to carry Cliffs branding on team kit
Cleveland Cavaliers of the National Basketball Association (NBA) and Cleveland-Cliffs have expanded their existing multi-year marketing agreement which places the Cliffs logo on the...
Russia bids against UK and Ireland to host EURO 2028
UEFA has confirmed that it has received a declaration of interest from Russia to host the EURO 2028 competition despite the country’s international bans...
Premiership Rugby tries ‘insightful’ smart ball in Sportable partnership
Premiership Rugby has partnered with Sportable to trial the use of the new Smart Ball to generate high-speed data in a bid to drive...
FC Barcelona stadium renamed in ‘globally connected’ Spotify partnership
FC Barcelona has announced a partnership with Spotify where the music streaming service will become the main partner of the club and the official...
Volvo boosts Real Betis’ sustainability programme as main sponsor
Real Betis has signed an agreement with Volvo until June 2024, as the latter becomes one of the La Liga club's main sponsors.
The logo...
F1 pushes for ‘digital transformation’ in Lenovo partnership
Formula One has formed an official partnership with Lenovo as the latter looks to utilise its technology across the competition’s operations.
As the collaboration is...
IHF ‘pushes the boundaries’ of handball with SportFive extension deal
The International Handball Federation (IHF) has extended its partnership with sports marketing agency, SportFive, which continues as the official media and marketing partner of...
EFL and Premier League suspend Russian media rights
The English Football League (EFL) and the Premier League have unanimously agreed to suspend their Russian broadcast deals, joining Europe’s retaliation for the country’s...
NHL stops all communication with Russia’s KHL
The National Hockey League (NHL) has suspended its dealings with Russia’s Kontinental Hockey League (KHL) following the country's attack on Ukraine.
In a move that...