Rakuten holds its place on Golden State Warriors kit

The Golden State Warriors and Rakuten Group have renewed their multi-year partnership, maintaining Rakuten’s status as official jersey badge partner of the NBA team.  Rakuten’s...

AS Monaco expands ‘strong spirited’ VBET sponsorship

AS Monaco has extended its partnership with online sports betting company, VBET, for a further three years. The firm noted its desire to strengthen its...

Sage named official insights partner of cricket’s The Hundred

Sage has become the official insights partner of The Hundred and, from 2023 onwards, The Hundred Draft will also be powered by the company. The...

Brian Hughes deal boosts Novibet’s brand presence in Ireland

Champion jockey Brian Hughes has partnered with Novibet as the online gambling company looks to strengthen its position in horse racing and in the...

Socios.com forms partnerships with 13 NFL teams

Fan influence and rewards app, Socios.com, has created partnerships with 13 National Football League (NFL) teams, following its entry into the league last November...

DAZN appoints Sandeep Tiku as new tech master

DAZN has announced the appointment of Sandeep Tiku as Chief Technology Officer (CTO) who will spearhead the global OTT sports media provider’s development of...

Wasabi Technologies links with Boston Red Sox via FSG deal

Cloud storage company Wasabi Technologies has signed a partnership deal with Fenway Sports Group, the holding company of Premier League club Liverpool FC and...

Bernardo Pontes: When it comes to sponsorship ‘the game has not...

With 95% of Brazil’s Série A clubs currently sponsored by betting companies, the league carries a huge following and is building on opportunities for...

Sports stars banned from gambling adverts to protect young people

Sporting figures are to be banned from gambling and lottery adverts under new rules from The Committee for Advertising Practice, beginning in October 2022. The...

Nissan continues Netball Australia commitment in triple partnership extension

Netball Australia, the Suncorp Super Netball League, and the Origin Australian Diamonds have each expanded their long term partnership with Nissan, which continues as...