Better Collective: EURO 2024 goals & tailoring strategies for customers
Esben Skou Vinther, VP of Europe Better Collective, talks about the importance of the upcoming EURO 2024 tournament and how operators can maximise its...
TKO unites WWE and UFC event teams to seize revenue opportunities
TKO Group Holding (TKO) has combined the UFC and WWE Live Events teams into one unit to bolster its live events portfolios.Following the merger,...
Old Trafford flooded at ‘Wembley of the North’ meeting
Manchester United Co-Owner Sir Jim Ratcliffe met with Labour Leader Keir Starmer on Sunday to discuss the redevelopment of Old Trafford.The meeting on Sunday...
Staylive expands partnership with WBD for premium cycling
Staylive, a Swedish streaming solutions company, has expanded its partnership with Warner Bros. Discovery Sports Europe (WBD) to enhance the next season of road...
SkyBet and BHF ‘take action’ with footballers in CPR initiative
SkyBet and the British Heart Foundation (BHF) have joined forces with several footballers who have been impacted by life-threatening heart conditions.The new campaign, ‘Every...
Feyenoord ‘shapes the future’ of football payments with Knaken
Feyenoord Rotterdam has partnered with Knaken, a crypto exchange, to become the first Dutch football club to enable season ticket renewals using cryptocurrency.The ability...
F1 Academy partners with American Express to ‘elevate’ women
F1 Academy has named American Express an official partner for the 2024 season, with a specific aim of backing women in the sport.Under the...
Sunderland announces Hummel as new kit partner for next season
Sunderland AFC kits will be manufactured by Danish sportswear brand Hummel from next season onwards in a new multi-year partnership. Hummel will become the EFL...
BOXXER appoints communication veteran to accelerate growth
BOXXER has appointed the former WWE and Formula E global communications leader, Dan Humphreys, to the newly-created role of Chief Communications Officer.In his new...
SBC Summit Tbilisi Welcomes EGT Georgia as Presenting Partner for 2024
EGT Georgia has been revealed as the presenting partner for the upcoming edition of SBC Summit Tbilisi, jointly organised by SBC and SMH.SBC Summit...