NFL sharpens sponsorship portfolio with new home improvement partner
The National Football League has expanded its sponsorship portfolio announcing Lowe’s Companies as its new official home improvement retail partner.The exclusive, multi-year sponsorship grants...
Facebook places greater emphasis on sports content with 2019 restructuring
Facebook is placing a greater emphasis on its sports offering in 2019, as it moves to restructure its global sports division, which will be...
NFL appoints former NASCAR Managing Director
The National Football League (NFL) is strengthening its senior team, with the appointment of Jon Schwartz as Senior Vice President of Communications and Public Affairs....
NBC nets rights extension with Chicago’s Bulls, Blackhawks and White Sox
NBC Sports Chicago and the White Sox, Bulls and Blackhawks have confirmed a multi-year media rights deal that provides NBC Sports Chicago with exclusive...
NFL expands sponsorship portfolio with Caesars partnership
The National Football League has unveiled a new partnership with Caesars Entertainment to become the league's first-ever 'Official Casino Sponsor of the NFL'.The multi-year...
New Orleans sports franchises confirm casino partnerships
New Orleans casino, Harrah’s has agreed a pair of deals with the city’s NBA and NFL franchises.Described as a “landmark partnership,” the property’s official titles see...