England captain becomes NFL Academy Ambassador
England captain Harry Kane has thrust his support behind the NFL Academy – a new sports and education initiative based in North London.Kane has...
The NFL set to loosen restrictions on alcohol advertising
The NFL is reportedly close to loosening its restrictions on alcohol sponsorships for its teams and players, according to an email which was leaked...
Hall of Famer Morten Andersen: NFL’s global expansion key to boosting...
NFL has, in recent years, transcended the boundaries of just being a sport played across the US - with games now being broadcast across...
IMG Arena: “The American sports fan is one of the most...
In an interview with SBCAmericas, Brian Clayton, IMG Arena Sales Director North America, discussed why live streaming is vital when it comes to maximising engagement amongst sports...
Trio of NFL teams co-sign letter to NY legislators
The New York Giants, New York Jets, and the Buffalo Bills have taken a stance on upholding integrity in the National Football League (NFL)...
Fox set to introduce new Super Bowl commercial playbook
The NFL has disclosed plans to ‘blitz’ its strategy for commercial breaks for Super Bowl LIV in an effort to improve fan viewing experience.According...
The Arena Football League confirms media rights deal with ESPN
The Arena Football League (AFL) has confirmed a media rights deal with ESPN that will see all of the AFL’s 2019 regular-season games broadcast...
MLS extends “highly effective” Twitter partnership
Major League Soccer is looking to deepen social engagement with the expansion of its Twitter partnership, which will now run through the end of...
Lycamobile dials up partnership with Jacksonville Jaguars
Following a successful first two years as an Official Founding Partner to NFL franchise the Jacksonville Jaguars in the UK, Lycamobile has strengthened its...
Sportradar partners with SportsGrid for 24-hour network
Sportradar has unveiled a new partnership with SportsGrid as the pair debut a free, 24-hour network dedicated to the sports betting audience.
The exclusive partnership combines...