MLS extends “highly effective” Twitter partnership
Major League Soccer is looking to deepen social engagement with the expansion of its Twitter partnership, which will now run through the end of...
Lycamobile dials up partnership with Jacksonville Jaguars
Following a successful first two years as an Official Founding Partner to NFL franchise the Jacksonville Jaguars in the UK, Lycamobile has strengthened its...
Sportradar partners with SportsGrid for 24-hour network
Sportradar has unveiled a new partnership with SportsGrid as the pair debut a free, 24-hour network dedicated to the sports betting audience.
The exclusive partnership combines...
The future of sports betting sponsorships in the US
There are big changes coming in the world of sports betting across the United States of America. In what will see the implementation of...
Betting on Sports America hits major leagues with sporting delegates
Teams from all of the major professional sports leagues across the US are flocking to Betting on Sports America, the biggest dedicated sports betting...
NFL’s Morten Andersen to deliver a keynote at Betting on Sports...
Morten Andersen, who holds the all-time record for most games played in the NFL, will be delivering a keynote speech at this month’s Betting on...
ESPN strengthens college sports commitment
ESPN and the American Athletic Conference has reached a 12-year extension for the conference’s global media rights, strengthening its extensive existing presence on ESPN’s...
Sports stars Ryan Howard and Brian Westbrook commit to Betting on...
Emphasising the crossover between sports, sports betting and venture capital, former MLB National League MVP and Venture Capital Partner at SeventySix Capital Ryan Howard and Philadelphia...
NFL sponsorship spending continues to rise
Research firm IEG has revealed total sponsorship spending on the National Football League (NFL) and its 32 teams rose 5.1% to $1.39bn in the 2018-2019 season. This follows a...
The NFL’s rapid UK progression
On February 3rd, Super Bowl LIII took place in the Mercedes-Benz Stadium of Atlanta, Georgia. The event saw Bill Belichick’s New England Patriots defeat...