Fenway reaches Pittsburgh Penguins takeover deal

Pittsburgh Penguins has entered an agreement to be acquired by Fenway Sports Group (FSG) if followed with approval by the National Hockey League (NHL)...

FIH signs ‘first time’ SABC broadcasting partnership

The International Hockey Federation (FIH) has signed a media rights agreement with South Africa’s national public broadcaster SABC for the upcoming FIH Hockey Women’s...

Betway strengthens NHL ties with New Jersey Devils linkup

Sports betting operator Betway has further enhanced its sports-focused marketing in the US wagering and gaming market, partnering with the New Jersey Devils of...

Staples Center becomes Crypto.com Arena under AEG agreement

Sports and live entertainment company, AEG, has launched a 20-year naming rights agreement with Crypto.com that will rename the AEG-owned and operated Staples Center. Effective...

BetMGM boosts brand recognition via New York Knicks and Rangers

BetMGM has been named as an official sports betting partner for both the New York Knicks and the New York Rangers. Madison Square Garden Sports...

Matthew McEwan: DraftKings NHL deal indicative of ‘major sports marketing push’

This month, The National Hockey League (NHL) struck a partnership with DraftKings which saw the sports betting platform become its official sports betting, daily...

BMW creates ‘premium experiences’ for NHL fans

BMW has announced two separate agreements to become the official luxury automotive partner of the New York Islanders and an official partner of the...

NHL and NHLPA extend Upper Deck partnership with NFTs

The National Hockey League (NHL), along with the National Hockey League Players’ Association (NHLPA), announced the long-term extensions of both of the organisations’ licenses...

Penguins strengthens Agway exposure in partnership extension

Pittsburgh Penguins has announced an extension of its partnership with Agway Energy Services following the original collaboration in February 2020. This deal includes in-arena signage,...

Predators announces sports betting partnership with Bally’s

The Nashville Predators has designated Bally's as an official sports betting partner and the official free-to-play partner of the team and its Bridgestone Arena. The...