MLB embraces sports betting with MGM partnership
Major League Baseball (MLB) has taken the lead of the NBA and NHL by embracing a betting partnership with MGM Resorts.The all-inclusive agreement, which was announced yesterday sees MGM Resorts become...
MLS strengthens esports commitment
Major League Soccer (MLS) and EA SPORTS have strengthened their collaboration, in order to expand the eMLS competition.Atlanta United, D.C. United, and FC Cincinnati have all joined the competitive FIFA...
FOX Sports seeks to elevate engagement with Sportradar
FOX Sports has formed a new partnership with Sportradar to elevate the experience of FOX viewers and push the boundaries of data-driven sports coverage.Under terms of a...
MGM Resorts continues sports sponsorship expansion with New York Jets
NFL franchise the New York Jets has united with MGM Resorts to announce its first official gaming partner.The “first of its kind partnership,” has been...
Caesars Entertainment grows US sports sponsorship portfolio
The Philadelphia 76ers, New Jersey Devils and the Prudential Center have all benefited from the expansion of Caesars Entertainment announcing the expansion of its sponsorship portfolio.The landmark announcement...
NHL unites with MGM for debut betting partnership
The National Hockey League has united with MGM Resorts to form its first official betting partnership.The partnership, which was unveiled today by NHL Commissioner Gary Bettman and MGM...
William Hill enhances sponsorship portfolio with fresh NHL deal
William Hill has enhanced its US sponsorship portfolio, confirming a ‘landmark agreement’ to become the first official betting partner of the New Jersey Devils’...
IMG secures NHL streaming extension
IMG has unveiled a new deal with the National Hockey League (NHL), extending its multi-territory streaming rights partnership with the league through the 2020-21 season.The partnership...
Landmark deal sees Ravens partner with Caesars
In only the second-ever partnership between a National Football League (NFL) team and a casino, Horseshoe Casino Baltimore has announced its official partnership with the Baltimore Ravens.The partnership brings...
Van Pelt questions legitimacy of integrity fee
Delivering his keynote speech at this week’s G2E Las Vegas conference, US sports broadcaster Scott Van Pelt (SportsCenter – ESPN), emphasised that US gambling...