Chicago Fire dials up sponsorship portfolio with Motorola deal
The Chicago Fire Soccer Club and Motorola have confirmed a three-year partnership which sees the Chicago-based mobile communications company become the official jersey partner...
Red Sox legend Ortiz strikes deal to become Foxwoods brand ambassador
Boston Red Sox icon and Fox Sports analyst, David Ortiz has signed a deal to become a designated ambassador of Foxwoods Resort Casino.The 10-time All...
NFL sharpens sponsorship portfolio with new home improvement partner
The National Football League has expanded its sponsorship portfolio announcing Lowe’s Companies as its new official home improvement retail partner.The exclusive, multi-year sponsorship grants...
Canadian Football League heads to ESPN
As part of a new multi-year agreement, the Canadian Football League (CFL) will be available live to fans in the United States via ESPN...
U.S Soccer Federation strengthens sponsorship portfolio with Volkswagen
The U.S Soccer Federation has further affirmed its commitment to enhancing the popularity of soccer in the United States, signing a unique multi-year presenting partnership...
NHL edges closer to introduction of player tracking technology
The prospect of player tracking becoming a permanent feature in future NHL games edged closer last week as the league introduced real time player and puck tracking in...
ESPN elevates MLB coverage for 2019
As it begins its 30th season of Major League Baseball coverage, ESPN has announced it is increasing its number of MLB telecasts in new...
Stephen Curry announced as new Rakuten US Brand Ambassador
Three-time National Basketball Association (NBA) champion Stephen Curry has been signed by Rakuten as a brand ambassador as part of a multi-year contract.Curry will...
SBC to organise Sports Betting Tours at ICE London 5-6 February
SBC (Sports Betting Community) will once again be organising the Sports Betting Tours at ICE London from 5-6 February as the sports betting industry gathers for the largest gaming event in the...
NBA unites with TNT and Twitter for groundbreaking live stream deal
The National Basketball Association (NBA), Turner Sports and Twitter have announced a live streaming deal that will provide fans with a groundbreaking new way...